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Law Firms

Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major...
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many state...
Smile at Strangers
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
As the world continues to adjust to an ongoing pandemic, people have been forced to take their world virtual. Zoom and Facetime meetings are now the n...
Telecommuting is not a new practice, but many are teleworking full-time for the first time. Our daily routines are being upended, causing added stress...
Since the federal government’s mandated social distancing orders, working from home has presented new challenges for professionals at law, real esta...
It’s no surprise the novel COVID-19 pandemic is upending the lives of employees who are struggling to focus and stay engaged at work as fears of bec...
Managing your staff in the office or remotely can and should look very similar; however, there are unique challenges to virtual work. Understanding th...
Rent is one of the largest expenses for law firms, sometimes taking up as much as 10 percent of their gross revenue. Too, it’s not uncommon for work...
Berbay Marketing & PR