X
Call us Email us

BLOG

What’s in a Name?
July 21, 2010
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all drawn to and trust what is familiar. Law...
Leverage or Lose It
July 13, 2010
When we propose to our professional services clients that they place a bylined article in an industry or professional publication, they sometimes ask ...
Frequency vs. Reach
June 24, 2010
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read public...
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to modernize it, make it...
I took a family member into a local outpatient surgery center this week. As we stepped out of the elevator, the first thing that jumped out at me was ...
When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain marketing tactic doesn’t w...
JELL-O Marketing
May 3, 2010
Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s impossible to get hold of because it just sli...
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a key rainmaker and a drivin...
A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at an established firm, but ha...
Berbay Marketing & PR

Important This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.