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In the last blog, I shared some thoughts on the importance of preparation and responsiveness when working with in-house counsel, as expressed by a pan...
In the last two blogs, I shared some insights on communicating with and budgeting for in-house counsel based on advice provided by a panel at a Los An...
In the last blog, I shared some insights on communicating effectively with in-house counsel, which was provided by a panel at a Los Angeles Intellectu...
I recently attended a meeting of the Los Angeles Intellectual Property Law Association. The topic was “What Everyone Needs to Know about the Care an...
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether they realize it or not. Late...
Build Now, Benefit Later
October 19, 2010
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships whil...
Service Beyond Borders
October 6, 2010
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored...
Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while competit...
Do you have so much business that you don’t think you need to promote your services? That’s great, but there are three vital reasons why you shoul...
Berbay Marketing & PR

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