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Have you ever gone to a diner that had a 15-page menu? Do you remember perusing the many menu options–corned beef, matzah-ball soup, steak and eggs,...
By Megan Braverman, Account Manager After exhibiting at a recent conference, it reminded me of two things that shouldn’t be forgotten when represen...
The tone of a company’s communications, although a subtle trait, can be one of the most distinctive dimensions of its brand. That’s certainly the ...
A professional services firm we work with expressed an interest in doing a project they’d been thinking about for several years, after having seen a...
“All defense firms are going to have to have new websites,” is the way that Phillip Baker of Baker, Keener & Nahra, LLP wrapped up a session w...
Branding—creating and maintaining the impression a company wants to leave in its clients’ minds—involves a range of components, everything from ...
As marketing professionals, we’re always exhorting our clients to maintain consistent contact with their referral sources and current, former and pr...
In the past two weeks, I’ve talked with two successful professional services firms that illustrate the need for business development (which I’ll c...
In the last few blogs, I shared insights on working with in-house counsel based on advice provided by a panel of in-house counsel at a Los Angeles Int...
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