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In the previous blogs, I shared insights on building productive relationships with in-house counsel based on advice provided by an in-house counsel pa...
In this series of blogs, I’ve been sharing insights on working with in-house counsel based on advice provided by a in-house counsel panel at a Los A...
In the last blog, I shared some thoughts on the importance of preparation and responsiveness when working with in-house counsel, as expressed by a pan...
In the last two blogs, I shared some insights on communicating with and budgeting for in-house counsel based on advice provided by a panel at a Los An...
In the last blog, I shared some insights on communicating effectively with in-house counsel, which was provided by a panel at a Los Angeles Intellectu...
I recently attended a meeting of the Los Angeles Intellectual Property Law Association. The topic was “What Everyone Needs to Know about the Care an...
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether they realize it or not. Late...
Build Now, Benefit Later
October 19, 2010
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships whil...
Service Beyond Borders
October 6, 2010
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored...
Berbay Marketing & PR

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