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JELL-O Marketing
May 3, 2010
Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s impossible to get hold of because it just sli...
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a key rainmaker and a drivin...
A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at an established firm, but ha...
Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed a portion of their success t...
Why Set Google Alerts?
January 20, 2010
How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your firm? To answer these questions, set up a ...
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me are cards where someone has...
Why Branding Works
December 7, 2009
I saw a terrific example of why branding works on my recent vacation in Australia.  Burger King is named Hungry Jack’s there. When BK decided to es...
Do your current and former clients only associate you with professional services you have already provided to them? If so, your ongoing challenge is t...
What kind of information should appear in your professional biography, whether it's on your website or a biography you furnish to an organization as a...
Berbay Marketing & PR

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