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Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed a portion of their success t...
Why Set Google Alerts?
January 20, 2010
How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your firm? To answer these questions, set up a ...
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me are cards where someone has...
Why Branding Works
December 7, 2009
I saw a terrific example of why branding works on my recent vacation in Australia.  Burger King is named Hungry Jack’s there. When BK decided to es...
Do your current and former clients only associate you with professional services you have already provided to them? If so, your ongoing challenge is t...
What kind of information should appear in your professional biography, whether it's on your website or a biography you furnish to an organization as a...
Sometimes when I meet with a professional service firm that wants to talk about marketing, a painful image comes to mind—a great lumbering beast, it...
If your database isn’t in tiptop shape, your marketing program is missing its very core. By database I mean the list of people with whom you want to...
A couple of years ago, I took over as leader of about a 25 person networking group, which meets monthly. No one who knows me would call me shy and ret...
Berbay Marketing & PR

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