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Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether they realize it or not. Late...
Build Now, Benefit Later
October 19, 2010
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships whil...
Service Beyond Borders
October 6, 2010
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored...
Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while competit...
Do you have so much business that you don’t think you need to promote your services? That’s great, but there are three vital reasons why you shoul...
What’s in a Name?
July 21, 2010
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all drawn to and trust what is familiar. Law...
Leverage or Lose It
July 13, 2010
When we propose to our professional services clients that they place a bylined article in an industry or professional publication, they sometimes ask ...
Frequency vs. Reach
June 24, 2010
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read public...
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to modernize it, make it...
Berbay Marketing & PR

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