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Typically when attending a networking event, you bring a stack of business cards to distribute to those you meet and talk with. I was surprised and de...
Sweat the Small Stuff
August 3, 2012
Berbay has coordinated numerous photo shoots for our clients – headshots, group photos for websites and ads, etc. – but we encountered something n...
At a Legal Marketing Association (LMA) event, I was reminded how large a role social media continues to play in law firm public relations.  The event...
We recently worked with a client to garner media attention and increase registration for their annual conference. Because there are numerous conferenc...
I went to dinner at a new pizza place that opened about six months ago.  It was a very small restaurant with limited seating, but received positive p...
While the marketing industry is abuzz about Groupon, I'm finding myself more or less in the “anti-” camp. I understand why business owners offe...
I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business De...
The other day, I had lunch with an executive of an international financial services firm. This firm is a major player in a number of financial service...
I sat down with a prospective client, an investment advisor, to discuss marketing strategy. He told me that a large portion of his client base is atto...
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