Keeping An Eye Out For New Giveaways
August 8, 2012
Typically when attending a networking event, you bring a stack of business cards to distribute to those you meet and talk with. I was surprised and de...
Sweat the Small Stuff
August 3, 2012
Berbay has coordinated numerous photo shoots for our clients – headshots, group photos for websites and ads, etc. – but we encountered something n...
Social Media’s Impact on the Newsroom
August 2, 2012
At a Legal Marketing Association (LMA) event, I was reminded how large a role social media continues to play in law firm public relations. The event...
Breaking Through The Conference Clutter
July 26, 2012
We recently worked with a client to garner media attention and increase registration for their annual conference. Because there are numerous conferenc...
Small Things Make a Big Difference
July 24, 2012
I went to dinner at a new pizza place that opened about six months ago. It was a very small restaurant with limited seating, but received positive p...
Why I Don’t Like Groupon
July 19, 2012
While the marketing industry is abuzz about Groupon, I'm finding myself more or less in the “anti-” camp.
I understand why business owners offe...
How To Successfully Handle a Law Firm Merger
July 17, 2012
I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business De...
For Smaller Firms, Optimization = Opportunity
July 13, 2012
The other day, I had lunch with an executive of an international financial services firm. This firm is a major player in a number of financial service...
Leveraging Your Credentials
July 11, 2012
I sat down with a prospective client, an investment advisor, to discuss marketing strategy. He told me that a large portion of his client base is atto...
