Glittering Differently
June 12, 2012
There are almost always firms in your market that are larger and more prominent than yours. The challenge then is distinguishing your business based n...
LinkedIn: What Now?
June 8, 2012
Ok, I admit it. Although I regularly post updates on LinkedIn, I hadn’t reviewed my LinkedIn profile for quite a while. Our account managers, wh...
Meeting New Organization Members
June 4, 2012
I recently attended a new member luncheon for the Legal Marketing Association (LMA) – Los Angeles Chapter. Although I have been a member of the or...
Creating Rapport With Prospective Clients
May 31, 2012
I met with a prospective client to present our proposal for marketing and public relations services, and at the end of the meeting, I asked when would...
Playing by the A/E/C Rules
May 25, 2012
I listened to a teleseminar last week, How Buyers Buy A/E/C Services, hosted by RAIN Group. What stuck out for me was the underlying theme of “Know ...
I recently attended the Commercial Real Estate Women (CREW) California Conference 2012 at the JW Marriott at LA Live. CREW is a premier multi-discipli...
At a recent Los Angeles Venture Association (LAVA) panel discussion on term sheets, panelist Emily Yukich likened the entrepreneur-investor agreements...
Making Yourself Memorable
May 15, 2012
I was recently reminded by an attorney client that there is a marketing opportunity in even the simplest of daily activities such as email. Upon follo...
Is Valeting Your Car A Marketing Opportunity?
May 11, 2012
I recently went to dinner at a sushi restaurant and valeted my car. When I received the valet ticket, I noticed an advertisement for a law firm spec...
