For Smaller Firms, Optimization = Opportunity
July 13, 2012
The other day, I had lunch with an executive of an international financial services firm. This firm is a major player in a number of financial service...
Leveraging Your Credentials
July 11, 2012
I sat down with a prospective client, an investment advisor, to discuss marketing strategy. He told me that a large portion of his client base is atto...
Sent From My iPhone, Please Excuse Typos
July 6, 2012
Professionals are busier than ever and frequently responding to emails on smartphones, so it’s critical to take a minute before hitting “send,” ...
CEQA Reform Would Boost CA Economy
July 5, 2012
As summer begins and the presidential race heats up, “It's the economy, stupid,” has never meant so much: Around the country, voters' top priority...
I recently attended the Southern California Development Forum (SCDF) breakfast, “New Development Opportunities Driven by Southern California’s Lar...
Building Your Business Through Social Media
June 28, 2012
For the past several years, Berbay Marketing & PR has been giving social media presentations to groups of professionals, educating them on how to ...
Keeping With The Theme
June 22, 2012
I recently attended an Association of Business Trial Lawyers panel discussion on a subject that is of as much interest to lawyers as it is to marketer...
The Great Equalizer
June 21, 2012
While having lunch earlier this week with some colleagues, I was reminded of how important websites are, especially for small firms.
One of my dini...
A New Thriving Real Estate Market
June 18, 2012
At the recent Los Angeles Silicon Beach Real Estate Summit, presented by Bisnow, a panel of commercial real estate professionals discussed the driving...
