BOMA – “Meet the Press”
February 17, 2012
I recently attended a Greater Los Angeles Building Owners & Managers Association (BOMA) lunch program called “Meet the Press – How the Media C...
Personal Branding (or, Not Wearing PJs to Gelson’s)
February 14, 2012
I attended a networking event this morning and heard Jonathan Fitzgarrald, Chief Marketing Officer with Greenburg Glusker, give a presentation on pers...
GLA-ALA’s Marketing Intelligence
February 9, 2012
For the seventh consecutive year, Berbay exhibited at the Greater Los Angeles Chapter of the Association of Legal Administrators (GLA-ALA) 2012 Annual...
Be Appealing
February 7, 2012
I recently attended an Association of Business Trial Lawyers luncheon program called “Everything Trial Lawyers Need to Know About Appeals.” The pr...
Recharging Alumni Connections
February 2, 2012
About a million years ago, I was awarded my MBA from USC's Marshall School of Business (I won't say how many years ago it actually was—let's just ca...
Skype Me: How Technology Has Changed the Conference Call
January 31, 2012
It’s clear that technology is changing the business landscape, and will continue to revolutionize the way we do business. This change has been sig...
The Full Treatment
January 26, 2012
Really good ideas are almost as rare as natural redheads. So when I spotted one at the salon recently—a good idea, not a natural redhead—it jump...
Focus on the Big Picture
January 24, 2012
Berbay Marketing & PR Senior Account Manager, Beth Miller, recently spoke on a panel to a group of attorneys and legal services providers discussing, ...
Scanning Your QR Code Marketing Campaign for Quality
January 20, 2012
We’ve all seen them: Those square barcodes that have been popping up everywhere from cereal boxes to business cards. Many of us, however, don’t kn...
