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Marketing Change Light
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can:  Create vi...
State of Journalism and Media
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
Cross-Marketing via Your Marketing & Public Relations Campaign
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, gettin...
The Rise of Legal Award Nominations: Are They Worth It?
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a ...
Social media is undoubtedly an invaluable tool for many businesses – law, real estate and financial firms alike. It not only helps businesses connec...
We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional service firms –...
When we ask clients or prospective clients what outlets they’d like to see themselves in, national media outlets often rank at the top of the list. ...
If you’re using Facebook, Twitter, LinkedIn and Instagram for marketing purposes, it’s important to understand the recent statistics that demonstr...
Berbay Marketing & PR