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Millennial Myths
Whether it’s for spending too much money on avocado toast or for “killing off” yet another industry, millennials are in the news all the time. W...
Trusted advisor
Lawyers and legal marketers both have the same goal: to become trusted advisors to their clients (including in-house “clients”). But how, exactly,...
Law Firm Blog
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics r...
business development refresh
Looking for a marketing and business development refresh? You might find inspiration from another area of the professional services world, that is, ac...
secret for success
Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because we can all learn from each o...
4 Ways Your Marketing Agency Can Foster Great Ideas
We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something innate (e.g., a painter is creative, a...
Remarkable Brand
Whether you are buying a product or service, you are buying it from someone. And more often than not, people are looking to have a connection with...
Client relations
“Client Relations Director” isn’t an uncommon title in the field of legal marketing, but the way some law firms are using these professional...
Communicate with Attorney Clients
More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you don’t need to be a lawyer to successfully marke...
Berbay Marketing & PR

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