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5 Myths That Are Hurting Millennial Lawyers — And the Law Firms They Work For
December 17, 2018
Whether it’s for spending too much money on avocado toast or for “killing off” yet another industry, millennials are in the news all the time. W...
Law Firm Marketing
Blog/Podcast: How to Become a Trusted Advisor — and Keep the Trust Once You Have It
December 13, 2018
Lawyers and legal marketers both have the same goal: to become trusted advisors to their clients (including in-house “clients”). But how, exactly,...
7 Ways to Capture Clients with Your Law Firm Blog
December 11, 2018
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics r...
Blog/Podcast: Want Business Development Buy-In? Take a Note from the Big Four
December 6, 2018
Looking for a marketing and business development refresh? You might find inspiration from another area of the professional services world, that is, ac...
Blog/Podcast: Secrets for Success from a Journalist Turned Legal Marketer
November 29, 2018
Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because we can all learn from each o...
4 Ways Your Marketing Agency Can Foster Great Ideas
November 27, 2018
We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something innate (e.g., a painter is creative, a...
“Developing a Remarkable Brand” from the 2018 LMA Southwest Regional Conference
November 20, 2018
Whether you are buying a product or service, you are buying it from someone. And more often than not, people are looking to have a connection with...
Blog/Podcast: Is Your Firm Ready for a Client Relations Director? Here’s What to Look For
November 15, 2018
“Client Relations Director” isn’t an uncommon title in the field of legal marketing, but the way some law firms are using these professional...
Blog/Podcast: How Law Firm Marketers Can Best Communicate with Attorney Clients
November 8, 2018
More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you don’t need to be a lawyer to successfully marke...
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