Dear Berbay Blog Series: LinkedIn Privacy Settings-Blocking Your Employment History
Berbay is often asked about the best ways to optimize and utilize social media sites such as LinkedIn, Facebook and Twitter. We were recently asked about a specific privacy setting on LinkedIn and thought our explanation might be of interest to you. Dear Berbay, When I Google an individual, often her full employment history will appear on her […]
Industry Expertise Creates Marketing Value
This morning, I heard two ads on the radio, one for Comerica Bank and the other for J.H. Cohn, an accounting firm. I found the ads particularly intriguing not only because of their timing—they ran consecutively—but also because they both emphasized the firms’ respective expertise in a variety of industries. This interested me because I […]
If You Want to Get to First Class, Sometimes You Need a Coach
I had lunch with a professional who had gone out on his own within the last year. Going solo generally presents huge challenges, but my friend faced his own personal tests as well. For example, like so many other professionals in the current economy, this individual became an entrepreneur because he could not find another position in […]
Creating Lasting Impressions Through Consistent Communication
I recently experienced some excellent examples of why it’s critical to consistently remain in front of prospective clients, especially through email, direct mail, and social media. As professionals, we need to make a lasting impression so that clients will be familiar with us when they need us; we also need to be in front of […]
When Joining a Professional Organization, Go All In
The Los Angeles County Economic Development Corporation is an untapped resource for businesses. I learned this recently when Nancy Jordan, one of the LAEDC’s regional managers, met with our team to let us know what the organization does for its “clients.” Their website is www.laedc.org. Earlier in her career, Nancy was in association management working […]
The Etiquette of a Referral
Creating a referral network is an important aspect of many professional service providers’ marketing plans. At a recent networking breakfast, I was reminded of an important—yet little discussed—aspect of referral etiquette, a concept that warrants further discussion. Let’s call the person who makes the referral to you the initiating party, or IP. Suppose you receive […]
Don’t Just Do Something—Stand There! : Why Doing Less Online Yields More Results
Have you ever gone to a diner that had a 15-page menu? Do you remember perusing the many menu options–corned beef, matzah-ball soup, steak and eggs, 15 different salads, etcetera—and thinking to yourself, “This is too much choice”? The sheer number of options overwhelms. To choose any one dish, you must reject the 1,500 other […]
Business Growth Depends on Multilevel Marketing
By: Sharon Berman
Published: Rain Today
Does the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of multilevel marketing that is much more relevant to professionals. It means marketing your services on multiple levels, concurrently in several realms.
Conference Exhibiting: It’s The Little Things
By Megan Braverman, Account Manager After exhibiting at a recent conference, it reminded me of two things that shouldn’t be forgotten when representing your company at an event – 1) Be prepared for the worst; and 2) the little details count. I thought I would share some basic lessons learned that are often overlooked: When […]
Tone And Flexibility (And We’re Not Talking About Exercise)
The tone of a company’s communications, although a subtle trait, can be one of the most distinctive dimensions of its brand. That’s certainly the case with Groupon, the internet company that offers subscribers e-mailed “group coupons” that only become valid if enough people buy them. The company is one of the most successful web start-ups […]