How to Ensure a Superior Professional Photo

You’d think it’d be easy…just a smile and a click, right? Contrary to popular belief, taking a great-looking professional photo involves more preparation than that. Photos are a major part of your brand, and an inferior photo can make you look sloppy or unprofessional—exactly the message you don’t want to send. However, it doesn’t have […]

Dear Berbay Blog Series: All Hands on Tweetdeck

Berbay often receives questions about using social-networking services such as Twitter, Facebook and LinkedIn. We recently got an email asking about Tweetdeck, a popular application that enables users to (among other things) update multiple social-media accounts simultaneously. We thought that our response might be of interest to readers of this blog. Dear Berbay, I use numerous […]

The 75-Year-Old SEO Salesperson

At Berbay, our account managers are all relatively young, and very capable.  They were talking recently about when they meet with prospective clients, they are often meeting with people at least a decade older than them. Sometimes, they agreed, they get the feeling these prospective clients are thinking, “My kids are this age” or, “This […]

Wake Up and Smell the Metal (and Other Marketing Lessons I Learned from Jewelry)

I recently had the pleasure of attending a conference in New York on antique and estate jewelry, a passion of mine outside of marketing. The conference was supposed to be an extracurricular activity but, ever the marketing professional, I couldn’t get Berbay and our clients off my mind. I kept seeing unexpected connections between jewelry […]

Why You Should Blog

Even if you don’t have thousands of people following your blog, there are still many reasons to have one. For instance, depending on how it fits in with your website, a blog can contribute to a higher search engine ranking. There are ways to “push” your blog comments out into the world via social media […]

Changes in Google Places Reviews to Alter Your Firm’s SEO

In a typical Google move, the company has redesigned and upgraded its popular place-reviews site, Google Places. By doing so, it has altered some content that will greatly affect a rated firm’s SEO. Specifically, Google Places will no longer be drawing reviews from other mass-review sites from around the web like Yelp or Merchant Circle. […]

Dear Berbay Blog Series: Drafting Your LinkedIn Profile

Berbay is often asked many questions about social media.  We recently received an email from a professional who had questions about drafting his LinkedIn profile.  Read below for his question and our response. Dear Berbay, I’m in the midst of a career change and am updating my LinkedIn Profile. I’ve been doing research by looking […]

Marketing Yourself in an Interview

We’ve been interviewing for a couple of account management positions in our firm.  Most of the candidates are recent graduates or have been in the working world a few years. Everyone in our office, most of whom are young professionals themselves, have been amazed that emerging professionals haven’t been taught how to interview properly, dress […]

Relationship Versus Transaction

My husband and I both recently leased new cars on the same day but under totally different circumstances. Our dissimilar experiences made me consider the distinctions between a relationship and a transaction. It was time for a change.  Even though I’ve been very happy with Lexus, I decided to try “The Ultimate Driving Machine” and […]

Marketing to Affluent Seniors Online

This morning, I had breakfast with three professionals—an attorney, a financial planner, and a CPA, who all work with high net-worth individuals. We talked about the value of optimizing a website for search and whether high search-engine rankings are of any value particularly when targeting an older, affluent market. Seniors Are Increasingly Turning to the […]