Personal Branding (or, Not Wearing PJs to Gelson’s)
I attended a networking event this morning and heard Jonathan Fitzgarrald, Chief Marketing Officer with Greenburg Glusker, give a presentation on personal branding. Mr. Fitzgarrald opened the presentation by showing us photos of people almost anyone would recognize: Oprah, Lindsay Lohan, “The Situation” from Jersey Shore, etc. He asked everyone, first, to blurt out the […]
Berbay Corp. Exhibits at GLA-ALA 2012 Employment Law Forum
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional services firms, exhibited at the Greater Los Angeles Association of Legal Administrators (GLA-ALA) 2012 Annual Employment Law Forum on January 28 at the Los Angeles Marriott. This is the seventh consecutive year that Berbay has exhibited. Berbay Marketing & PR […]
Marketing: A Succession Planning Tool for Professional Services Firms- Rain Today
By: Sharon Berman
Published: Rain Today
Marketing and business development are critical aspects of your firm’s growth no matter the stage of its lifecycle. It’s also vital to succession planning if you want your firm to continue into the next generation. If you hope your company will thrive long after you’ve moved on, you need to evaluate its marketing and business development practices today.
GLA-ALA’s Marketing Intelligence
For the seventh consecutive year, Berbay exhibited at the Greater Los Angeles Chapter of the Association of Legal Administrators (GLA-ALA) 2012 Annual Employment Law Forum on January 28th in downtown Los Angeles. We look forward to this each year to catch up with colleagues we may only see at GLA-ALA events, network with clients, and […]
Be Appealing
I recently attended an Association of Business Trial Lawyers luncheon program called “Everything Trial Lawyers Need to Know About Appeals.” The program featured Chief Judge Alex Kozinski of the Ninth Circuit Court of Appeals; Justice Elizabeth A. Grimes of the California Court of Appeal, Second District, Division 8; and Miriam A. Vogel, a retired California […]
Berbay Corp. Adds Matt Aguirre As Assistant Account Manager
Berbay Corp., a marketing and public relations firm specializing in working with professional service firms, welcomes Matt Aguirre to the marketing team as an assistant account manager. Mr. Aguirre has experience managing time sensitive projects and utilizing his coordination skills to streamline workflow.
Berbay Corp. Sponsors 19th Annual Law Firm Marketing Partner Forum
Berbay Corp., a marketing and public relations firm specializing in working with professional service firms, was a Virtual Sponsor of the 19th Annual Law Firm Marketing Partner Forum held January 18-20, 2012 at the Turnberry Isle Resort in Miami, Florida presented by West Thomson Reuters. The Forum is the foremost event for marketing partners, managing partners, in- house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends shaping the legal business.
Recharging Alumni Connections
About a million years ago, I was awarded my MBA from USC’s Marshall School of Business (I won’t say how many years ago it actually was—let’s just call it a million). The other day, I received a brochure from USC Marshall Executive Education, the business school’s extension program. I was paging through it when I […]
Skype Me: How Technology Has Changed the Conference Call
It’s clear that technology is changing the business landscape, and will continue to revolutionize the way we do business. This change has been significant for some companies such as Amazon and Groupon, and severely detrimental for others such as brick-and-mortar stores. For Berbay, it’s exciting to learn about new technologies that can help us market […]