Build Now, Benefit Later
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships while employed by a firm or in the corporate world. Those relationships will hold you in good stead if you should decide to become your own boss. This particular attorney started his own […]
Berbay Corp. Selected as Finalist for the PRSA-LA 2010 PRism Awards
December 2010 Berbay Marketing & PR has been presented with an Award of Excellence by the Public Relations Society of America-Los Angeles Chapter in the category of Special Purpose/Creative Materials. Berbay was named for designs created and developed on behalf of their client Beaumont Gitlin & Tashjian, a law firm that specializes in working with […]
Service Beyond Borders
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored marketing do’s and don’ts. One incident demonstrated how even small messages can make a big difference. When we were in Turkey, we stopped outside one of the hotel’s restaurants to read […]
Now Is The Time to Capture Your Share of SEO Leads
Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while competitors are losing qualified leads and busy explaining why general counsel won’t be searching for them online. Firms marketing directly to consumers, such as personal injury, criminal defense and bankruptcy lawyers were the early adopters […]
Los Angeles Daily Journal Interviews Berbay Corp. Account Manager Regarding Search Engine Optimization
August 2010 In an interview with the Los Angeles Daily Journal, Account Manager Megan Braverman discussed the rise in law firms implementing search engine optimization (SEO) and pay-per-click campaigns to drive business. Ms. Braverman said that interests in SEO have increased because law firms have seen their “early adopter” competitors generate leads from online advertising […]
Berbay Corp. Account Manager Quoted in Los Angeles Business Journal Discussing Law Firms Increasing Use of Social Media
August 2010 In an interview with the Los Angeles Business Journal, Account Manager Megan Braverman discusses the increase in the number of law firm clients requesting help to set up blogs, social media accounts and other website improvements. Ms. Braverman commented that requests have doubled from a year ago, saying “there were early adopters a […]
Three Reasons to Keep Marketing Even When You’re Busy
Do you have so much business that you don’t think you need to promote your services? That’s great, but there are three vital reasons why you should market anyway. Consider the following factors: 1. Is the bulk of your current business the kind of business you really want? Is it profitable? Does it satisfy you […]
Berbay Corp. Adds Lauren Shore as New Marketing Account Manager
August 2010 Berbay Marketing & PR has welcomed Lauren Shore to the marketing team as an account manager. Ms. Shore has particular experience in event marketing, collateral materials and social media in addition to targeted public relation campaigns. “We are pleased to have Lauren join our team,” said Sharon Berman, Principal at Berbay Marketing & […]
Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 1
By: Sharon Berman
Published: Rain Today
Demonstrating expertise and industry knowledge by speaking at conferences and trade shows has long been an effective marketing tactic for professionals. Now, savvy professional services firms are recognizing that exhibiting at these events—with or without a speaking engagement—can be a worthwhile marketing tactic in and of itself. However, to be successful, “exhibiting” has to mean more than just putting out firm brochures on a table.
Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 2
By: Sharon Berman
Published: Rain Today
You’ve done your research, you’ve provided your credit card number, and now you’re committed to your first experience exhibiting at a conference or trade show. What’s next? One of the first things you’ll need is camera-ready artwork of your logo and a brief description of what your firm does for the print/online conference program. Because the descriptions are short, people tend to give them short shrift and are then surprised when they don’t like what they see in print or on the conference website. Take time to succinctly describe your firm in a compelling manner.