Berbay Corp. to Present Encore Session on Social Networking to California Society of CPAs
July 2010 Berbay Marketing & PR Account Managers Megan Braverman and Lauren Shore will present an encore session of “Social Networking: Good Practices and Ethical Issues” to the California Society of CPAs Downtown Discussion Group on August 18, 2010, and to the Los Angeles Chapter Management of Accounting Practice (MAP) committee on September 22, 2010. […]
What’s in a Name?
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all drawn to and trust what is familiar. Lawyers, accountants, engineers, and other professional service providers, take note! Familiarity is an important factor to use to your advantage in business development. Your chances of obtaining a […]
Leverage or Lose It
When we propose to our professional services clients that they place a bylined article in an industry or professional publication, they sometimes ask about the circulation of various venues, usually with an interest in selecting the one with the widest distribution. While circulation or website hits are valid measures, they should not be your sole […]
Frequency vs. Reach
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read publication. The amount in question far exceeded what they normally spent on any kind of marketing. We advised our client not to “put all their marketing eggs in the […]
Business Development: The Perfect Recipe for Making Rain
By: Sharon Berman
Published: Rain Today
In the past, the most pervasive and perplexing challenge in professional service marketing was motivating young associates to become rainmakers. As times got tougher, that challenge expanded to include the principals and partners who never had to market before. Suddenly, the large cadre of seasoned professionals who used to be the “minders” and “grinders” of the work others brought in are in the spotlight and under pressure to become business developers.
Berbay Corp. Sponsored Legal Marketing Association Meeting: How to Manage Crisis
June 2010 Berbay Marketing & PR sponsored the Legal Marketing Association-Los Angeles’ (LMA-LA’s) professional networking event titled “How to Manage Crisis” on October 21, 2010. The event was held from 11:30 a.m. to 1:30 p.m. at the Standard Hotel in Downtown Los Angeles. Berbay Marketing & PR is a continuing supporter of the LMA-LA, an […]
Berbay Corp. Exhibits at the Consumer Attorneys Association of Los Angeles’ 13th Annual Trial Lawyers Skills Seminar
June 2010 Berbay Marketing & PR exhibited at the Consumer Attorneys Association of Los Angeles’ (CAALA’s) 13th Annual Trial Lawyers Skills for the New Attorney Seminar. Held on March 20, 2010, the event educated new attorneys on basic trial skills and provided tricks of the trade from renowned plaintiff trial lawyers. Through education and training, […]
Does Your Logo Need a Refresh?
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to modernize it, make it more recognizable, or provide more flexibility on the firm’s future marketing materials. While these can all be good reasons for a redesign, it’s best to look past the surface variables and […]
First Impressions Last
I took a family member into a local outpatient surgery center this week. As we stepped out of the elevator, the first thing that jumped out at me was the amateurish-looking lettering on the wall signage welcoming visitors to the surgery center. The wording was composed of the kind of letters you buy from a […]
When Tough Means Confident
When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain marketing tactic doesn’t work. I respectfully pointed out that there may be another point of view and explained how they could make that particular tactic work for the firm. The other professional commented that I […]