Your website is one of the most important components of your marketing arsenal. Because it’s the first place prospective clients will go to vet your qualifications, it has to tell them immediately that they’ve come to the right place. Berbay works with professional services firms to develop new websites (or improved existing sites) that properly showcase their expertise and experience.
We can help maximize your site’s power to generate leads by:
- Determining the site’s look, navigation, content and tone to create a persuasive “quick read.”
- Drafting compelling copy for new sites or additional copy to enhance existing sites.
- Overseeing the development or redesign of the site for you, including coordinating the work of web designers and copywriters.
- Keeping the site fresh by regularly adding material that reinforces your credibility, such as reprints of bylined, published articles, podcasts, announcements of speaking engagements, press releases, etc.
A well-designed website can do wonders for your firm by:
- Immediately making prospective clients who have come to your site feel that they have found the professionals they’re looking for.
- Effectively displaying your expertise and accomplishments.
- Clearly demonstrating your energy and leadership in your profession and industry.
- Serving as the centerpiece of your online marketing and social media campaigns.
If you’d like a dynamic website that affirms that you’re at the top of your game, contact us today to learn more about our website-revitalization services.