Public Relations Programs

Berbay works with professional services firms to increase their visibility and reinforce their credibility by harnessing the power of validation by an objective third party (e.g., the media or a conference organizer). Here’s what we mean:

• When a journalist quotes you in an article, it amplifies your profile and establishes your expertise.
• A published article bylined by you conveys your authority.
• Profiles and features about you and your firm validate the idea that your experience and track record warrant attention.
• When a professional organization invites you to make a presentation or participate in a conference as a panelist, you do so with the organization’s imprimatur.

To develop your public relations program, we begin by working with you to identify newsworthy subject matter such as recent firm successes, trends you’ve spotted or predictions about what’s around the bend in your marketplace. Next we use this material to secure media coverage, get your professionals quoted in the press as experts, get articles bylined by your professionals published in relevant media outlets and obtain speaking engagements. Finally, we extend the reach of this third-party validation by repackaging it and distributing it to your markets (e.g., by posting a transcript of a talk you gave at a speaking engagement on your website).