Public Relations Programs
Creating Visibility and Credibility to Fuel Revenue Growth
Berbay works with professional services firms like yours to increase your visibility and reinforce your credibility – what we call VisiCredibility®. Our public relations programs harness the power of a third-party – the media – to validate your expertise. We do this by:
- Leveraging newsworthy material – We develop material showcasing your newsworthy events such as completed deals, verdicts and settlements, new hires, etc.
- Publishing articles – We develop and publish bylined articles – articles authored by you. After publication, we work with you to leverage the published material in terms of posting on your website, distributing via email blasts, etc.
- Positioning you as an expert spokesperson – We facilitate relationships with journalists who need experts in your field for commentary on trends, innovation, forecasts, etc.
- Obtaining Speaking Opportunities – We work with you to obtain speaking engagements in target organizations.
- Obtaining Ranking/Nomination Opportunities – We identify awards and rankings in your area of expertise and develop compelling nominations.
Our work brings you value by:
- Increasing your name recognition and boosting top-of-mind awareness so that when there is a need, you come to mind first.
- Reinforcing your credibility through the media’s validation of you as the expert.
- Providing you with the opportunity to create your own news and insert yourself in the news stream.
- Generating powerful marketing materials – reprints and eprints – that reach far beyond a publication’s or website’s readership.
- Building continuous marketing momentum to generate leads.
For more information about how Berbay can help your firm create visibility and credibility which fuels revenue growth, please contact us at <http://www.privatedaddy.com?q=eUxNSXlmf3hrGTJDSjFtFgxWWGhI_19> or 310-405-7345.