Public relations – We work to have your professionals quoted in the press as experts, identify newsworthy firm events and secure media coverage, and pursue opportunities for your attorneys to author articles in relevant publications. Harnessing the power of validation by an objective third party — like the media — our public relations programs increase your firm’s visibility and strengthen its credibility.
Speaking engagements – We obtain opportunities for you to demonstrate your expertise before audiences of prospective clients, such as trade, business and professional associations, and in-house at law firms and corporations.
Website development – We can update and expand your firm’s current website or build a new site. We regularly update your firm’s site with new content — blog posts, videos, podcasts — so that the site continues to showcase your expertise and experience.
Online marketing – We optimize online-marketing techniques, such as search engine optimization (SEO) and pay-per-click (PPC) campaigns, to increase the chances that your prospects will find you first.
Direct mail/email campaigns – We create direct mail/email campaigns to keep your firm consistently in front of your target markets — other lawyers, in-house counsel, professionals, businesspeople, and consumers.
Nominations and rankings – We pursue opportunities to get your attorneys ranked by drafting compelling nominations and advocate for your attorneys among decision-makers.
Social media/Blogs – We develop LinkedIn, Facebook and/or Twitter profiles for your firm and use social media to expand your firm’s reach. We also launch blogs, then research and draft regular blog posts.
If you were going to recommend Berbay, what would you say?