Marketing And Public Relations Services: What Can We Do For You?

Berbay Corp. provides a range of marketing and public relations services to professional services firms and businesses. These include:

• Strategic Marketing Plans — Our professional services marketing experts learn from you your business-development goals and assemble information about your past marketing efforts, your competitors and trends in your field and your distinguishing features. Then we create a comprehensive strategy for achieving your objectives and put it into action.
• Public Relations — We work with you to identify newsworthy firm events (e.g., deal closings, new hiring, case wins) and secure media coverage for these successes, get your professionals quoted in the press as experts, get articles bylined by your professionals published in relevant media outlets, and obtain speaking engagements. Harnessing the power of validation by an objective third party (e.g., the media or a conference organizer), our public relations services increase your firm’s visibility and reinforce its credibility.
• Marketing Materials — We determine what marketing materials you need (e.g., brochures, one-sheets), come up with the materials’ design and content, and oversee designers and copywriters for you—all with the goal of creating attention-grabbing and communicative marketing materials that will serve as tangible reminders to your clients of your firm’s expertise.
• Social Media – We develop LinkedIn and Facebook profiles for you as needed and keep these profiles up-to-date by creating and posting relevant materials regularly. Social media let you expand your reach in communicating your experience and expertise. Berbay will also evaluate the role of blogs in your marketing program, then launch and draft regular blog posts.
• Search Engine Optimization (SEO) — We find out what terms people who are searching online for services like yours are using and utilize online-marketing techniques-such as search engine optimization (SEO) and pay-per-click (PPC) campaigns-to steer these prospective clients toward you.
• Websites — We can redesign your existing website or build a completely new site. In collaboration with you, we determine what the site will look like and what its content will be, coordinate the work of web designers and copywriters on your behalf and regularly update the completed site with new content (e.g., blog posts, videos, podcasts). In today’s world, the first impression of your firm a potential client gets is usually of your website; an attractive, easy-to-use site properly showcases your expertise and experience.
• Nominations and Rankings — We get your professionals into rankings in their area or field. After consulting you to identify lists to target, we research submission deadlines and selection criteria, draft compelling nominations, and advocate for your professionals among decision-makers. Being included in rankings enhances your credibility and gives you a competitive edge.
• Direct Mail/Email Campaigns — We help you carry out direct mail/email campaigns, from developing the piece you want to send to deciding whom you should send it to and when you should send it to measuring the mailing’s result. Direct mail/email campaigns featuring engaging material such as newsletters, client alerts and article reprints keep your firm consistently in front of your target markets.
• Speaking Engagements — We obtain speaking engagements for you in relevant, high-profile venues (e.g., major professional conferences) to raise your profile and bolster your reputation. Our professional services marketing experts work with you to develop engaging presentation materials and extend the reach of presentations (e.g., by publicizing them through social media).
• MCLE Presentations — We facilitate the process of becoming MCLE-accredited, collaborate with you to develop MCLE presentation topics and material and make pitches to targeted law firms to secure presentation-making opportunities. Getting MCLE-accredited and giving presentations not only grants you greater authority in your field, but gets you in front of the people who buy your services.