Who We Are

Berbay Corp. creates the visibility and credibility which fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional service firms, including law, financial services, real estate, architecture/engineering/construction and business-to-business enterprises.

• Sharon Berman Principal

The Account Team

Sharon Berman Principal <http://www.privatedaddy.com?q=GVxDcBl2cUELCTx6KiFjL2w2SGZx_19> 310-405-7345

Sharon Berman , Principal   As marketing professionals, we tend to hear things differently than our clients do. That’s a great advantage for them, because we approach every interaction from a strategic perspective, constantly thinking about how we can use the information we’re learning from the client to create something that will yield great visibility and other game-changing results for them.   Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.   “We think of ourselves as an elite strike force,” she says. “Our clients don’t get just one person; they get everyone’s thoughts, all of our various strengths, working together.”   Sharon’s experience—and the tenacity and diligence of her team—also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.   When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. “We don’t just say, ‘Great, we got coverage on this story,’” she says. “We say, ‘Great, we’ve got this news release out. Now what else can we do with this information that will further increase our client’s exposure to prospects and opinion leaders?’”   Ultimately for Sharon, it’s all about creating satisfied and successful clients. “I can’t imagine doing this job without caring about our clients’ success,” she says. “We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result.”   Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications. Sharon Discusses… How to Market Your Professional Services Firm How to Measure Marketing and PR Berbay’s Client Services Marketing on Many Levels

• Megan Braverman Senior Account Manager

The Account Team

Megan Braverman Senior Account Manager <http://www.privatedaddy.com?q=FlxWfBZYU0YcGT9ifWxvLTZIZnE-3D_19> 310-405-7343

Megan Braverman , Senior Account Manager   I am extremely tenacious; nothing slips through the cracks with me, no matter the size or scope of the project. Even when it looks like a project is finished, I always ask myself, “Is there anything more we can do with this material that will create further buzz for our client?”   Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that provides clients with a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.   Combining left-brain and right-brain thinking, Megan possesses meticulous organization, planning skills and innovative creativity. This keeps projects on track and moving forward while producing attention-grabbing press releases, media pitches and other promotional materials that highlight her clients’ expertise and success.   Among her other skills, Megan lists a keen knowledge of search engine optimization and an eye for design that puts a professional finish to the projects she produces for clients.   “I love marketing and public relations,” Megan said, adding that her Midwestern roots are important to her, grounding her life and giving her a friendly approach that people appreciate. “I enjoy building long-term relationships with my clients. They trust me, and they come back to me whenever they have a need that I can help with. I really value those relationships.”   Megan is a cabinet member of the Jewish Federation – Real Estate and Construction group, serves on the Executive Committee of the Jewish Federation – Young Adults of Los Angeles, and is Co-Chair of the Ben-Gurion Society. Megan Discusses… The Benefits of Giving MCLE Presentations Using PR to Get Quoted in Media Berbay’s Client Services Advantages of Search Engine Optimization

• Erica Hess Account Manager

The Account Team

Erica Hess Account Manager <http://www.privatedaddy.com?q=HktYfhlYU0YcGT9ifWxvLTZIZnE-3D_19> 310-405-7335

Erica Hess , Account Manager   I follow industry news online and in print so that I can keep the client apprised of what’s happening now—news, trends, conferences, etc.— in their industry overall and in their specific niche.   Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.   “Our clients are truly experts in their fields, and it’s exciting to find our client’s opportunities for them to showcase their expertise through the media, by speaking at conferences or in other ways,” Erica says. “It is rewarding to help them achieve visibility and recognition for their ideas and innovation within their industry.”   Originally from Omaha, Nebraska, Erica received her undergraduate degree in Communications with an emphasis in Public Relations from the University of Nebraska at Omaha. Erica adds value to the work she produces by considering how it will impact her clients’ key audiences.“I put myself in the shoes of the clients that my clients serve and create material that will be relevant and attractive to them,” she says.   Erica is a member of the Los Angeles Chapter of the Legal Marketing Association (LMA) and serves on the programming committee. She is also a member of the Southern California Development Forum (SCDF) and Building Owners and Managers Association (BOMA). Erica Discusses… The Importance of a Professional Headshot

• Alex Giraldo Marketing Assistant

The Account Team

Alex Giraldo Marketing Assistant <http://www.privatedaddy.com?q=GlVUZTh6VFEMGic1MGBtNkhmcQ-3D-3D_19> 310-405-7281

Alex Giraldo , Marketing Assistant   I devote a significant amount of time to monitoring what’s going on in social media in terms of news and trends in our clients’ industries. This helps us position clients in ways that are relevant, enabling them to take advantage of every opportunity to communicate about their areas of expertise and reach new prospects.   Alex Giraldo’s work at Berbay is focused on giving the firm’s account managers access to the best, most up-to-date information and intel, freeing up the account managers to concentrate on client service. Berbay is committed to remaining ahead of the curve in social media developments, and Alex is at the forefront of fulfilling that commitment.   “Being active in social media helps our clients get in front of their current and potential clients,” Alex says.   In addition to staying on top of a wide range of social media outlets, Alex monitors a number of newswires, updates Berbay’s databases of journalists and publications, drafts web copy and supports the staff in a number of other ways. He also makes sure that Berbay, itself, stays active in social media discussions related to marketing, the legal industry and other professions in which the firm has an interest.   “I really enjoy being connected to industry news and having the opportunity to learn something new every day,” Alex says. “Whether it’s news about a new marketing platform, a change in medical malpractice procedures or anything else related to the work we do, I am excited about participating in this larger dialogue that ultimately affects our entire society.”

• Cindi Goldstein Office Manager

The Account Team

Cindi Goldstein Office Manager <http://www.privatedaddy.com?q=GFBfeRFYU0YcGT9ifWxvLTZIZnE-3D_19> 310-405-7284

Cindi Goldstein , Office Manager   I’ve been here at Berbay for quite a while, and I use that ‘institutional memory’ to make sure that our account managers and other staff have the data and information they need to provide the best possible service to our clients.   Give Cindi Goldstein the name of a professional firm in Los Angeles, and she’s likely to know off the top of her head whether or not the firm is in Berbay’s extensive database. That knowledge comes from her ongoing commitment to keep Berbay’s data fresh and up to date. Cindi’s steady hand on the myriad details and mountains of data that make up Berbay’s day-to-day operation enables the rest of the staff to focus exclusively on their clients.   Speaking of which, Berbay’s clients appreciate the fact that Cindi is diligent and meticulous with the billing process, ensuring that they are billed fairly and in a timely manner. When necessary, she takes the time to speak with account managers about specific activities on the billing statement to ensure that they are reflected accurately.   “I see how much everybody here cares about the work they’re doing on behalf of our clients,” Cindi says, “and that motivates me to go all out to support them in their work. We really are one big team working for our clients’ success, and that includes what I do behind the scenes to make sure everything runs as smoothly as possible.” Cindi Discusses… Berbay’s Client Services Consistent Communication with Your Markets

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