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Who We Are

Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

  • The Account Team

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    Sharon Berman

    Principal

    berman@berbay.com

    310-405-7345

    Sharon Berman

    , Principal

    “As marketing professionals, we tend to hear things differently than our clients do. That’s a great advantage for them, because we approach every interaction from a strategic perspective, constantly thinking about how we can use the information we’re learning from the client to create something that will yield great visibility and other game-changing results for them.”

    Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.

    “We think of ourselves as an elite strike force,” she says. “Our clients don’t get just one person; they get everyone’s thoughts, all of our various strengths, working together.”

    Sharon’s experience—and the tenacity and diligence of her team—also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.

    When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. “We don’t just say, ‘Great, we got coverage on this story,’” she says. “We say, ‘Great, we’ve got this news release out. Now what else can we do with this information that will further increase our client’s exposure to prospects and opinion leaders?’”

    Ultimately for Sharon, it’s all about creating satisfied and successful clients. “I can’t imagine doing this job without caring about our clients’ success,” she says. “We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result.”

    Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.


    Sharon Discusses…

    watchVideo-btnMeet Sharon Berman, Principal at Berbay Marketing & PR

    watchVideo-btnHow to Market Your Professional Services Firm

    watchVideo-btnHow to Measure Marketing and PR

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnMarketing on Many Levels

  • The Account Team

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    Megan Braverman

    Senior Account Manager

    megan@berbay.com

    310-405-7343

    Megan Braverman

    , Senior Account Manager

    Senior Account Manager Megan Braverman brings more than a decade of experience in developing robust marketing and public relations programs that create visibility and drive revenue for firms in the legal, real estate, finance, and other professional services spaces. Megan has developed an exceptional reputation as a tenacious, strategic and intuitive asset for clients through her ability to identify what sets them apart from the competition and execute programs that surpass their business and marketing goals.

    Harnessing the Power of Third-Party Credibility

    Megan has a natural aptitude for crafting diverse stories that will attract the media’s attention in an oversaturated news marketplace. She has constructed media campaigns on behalf of clients resulting in prominent coverage in The Wall Street Journal, Los Angeles Business Journal, CNBC, and many more. Her work doesn’t stop there. Megan takes a big picture approach when it comes to identifying how to get the most mileage out of a topic by repurposing it for speaking opportunities, converting it into website social media content, and turning it into a whitepaper.

    Building Successful Long-Term Client Relationships

    Megan’s clients rely heavily on her for her ability to remain collected in high pressure situations, such as high profile lawsuit filings, next day press conferences, and precedent setting deal closings. She is able to effectively move multiple projects forward, manage challenging personalities, and meet urgent deadlines, which are inherent in this type of business. Born and raised in Cleveland, she prides herself on her strong Midwestern roots, which keep her grounded. She graduated with honors from the University of Dayton in Ohio with a Bachelor’s degree in Marketing and Entrepreneurship and is involved in various community and philanthropic positions. She serves as a cabinet member of the Jewish Federation – Real Estate and Construction group; has volunteered with School on Wheels for more than six years; and was formerly an Executive Committee Member of the Jewish Federation – Young Adults of Los Angeles as well as Co-Chair of the Ben-Gurion Society.


    Megan Discusses…

    watchVideo-btnMeet Megan Braverman, Senior Account Manager at Berbay Marketing & PR

    watchVideo-btnThe Benefits of Giving MCLE Presentations

    watchVideo-btnUsing PR to Get Quoted in Media

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnAdvantages of Search Engine Optimization

  • The Account Team

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    Michelle Villamor

    Assistant Account Manager

    michelle@berbay.com

    310-405-7331

    Michelle Villamor

    , Assistant Account Manager

    Assistant Account Manager Michelle Villamor is ready to jump in at a moment’s notice to assist Berbay’s professional service-firm clients at critical times such as high-profile lawsuit filings. Known by her colleagues as thorough, reliable and consistent, Michelle works calmly and efficiently under pressure and delivers the job right the first time.

    Keeping Clients on Track and on Deadline

    Michelle uses her strong communication and time-management skills to keep clients organized, on track and on deadline. Clients rely on Michelle, who is always prepared and extremely persistent, to generate and manage media opportunities as well as handle content development such as bylined articles, speaking engagements, nominations, and website and social media materials. She has a talent for eliminating confusion and making processes as seamless as possible for both colleagues and clients.

    Achieving Well Deserved Recognition for Clients

    Michelle uses her strong writing and sales skills to draft compelling award nominations that promote the achievements and contributions of clients. Participating in this process allows Michelle to introduce clients to new media sources and decision makers, reinforce their professional standing through third-party validation and help them achieve the professional recognition they deserve. Born, raised and still living in the Long Beach area of Southern California, Michelle attended San Diego State University where she earned a bachelor’s degree in Business Administration and Marketing. She is also a certified eMarketing Associate.


    Michelle Discusses…

    watchVideo-btnMeet Michelle Villamor, Assistant Account Manager at Berbay Marketing & PR

  • The Account Team

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    Tiffany Garcia

    Assistant Account Manager

    tiffany@berbay.com

    310-405-7337

    Tiffany Garcia

    , Assistant Account Manager

    Assistant Account Manager Tiffany Garcia wears many hats in supporting our clients. From developing attention-grabbing press releases to keeping abreast of the latest social media trends, Tiffany utilizes her broad skill set and upbeat attitude for the benefit of the client. She is instrumental in obtaining high-profile speaking engagements and prominent media placements in addition to scouring the media universe to find the best journalists to pitch story ideas.

    Thriving in a deadline-driven, team-oriented environment, Tiffany is extremely detail oriented and sets a high standard for the work she produces.

    Maximizing Social Media Impact

    Tiffany is exceptionally skilled in the evolving world of social media, recognizing its value to clients. By conducting market research, utilizing trending hash tags and retweeting story placements, she is able to effectively increase clients’ social media footprints, influence and brand identity. Capitalizing on her previous experience as a social media coordinator, Tiffany knows how to create compelling content for Facebook, Twitter, Pinterest, YouTube, and other platforms.

    Raised in the San Francisco Bay Area, Tiffany attended California State University, Sacramento, where she received a bachelor’s degree in Communications with a concentration in Public Relations.


  • The Account Team

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    Catherine Dreiling

    Assistant Account Manager

    cat@berbay.com

    (310) 405-7281

    Catherine Dreiling

    , Assistant Account Manager

    Assistant Account Manager Cat Dreiling is an integral member of the Berbay team. Working seamlessly with the Account Mangers, Cat supports the development and implementation of marketing and public relations initiatives. She excels at learning the trends with respect to each client’s industry and leverages their industry standing by creating engaging materials that result in media coverage.

    Growing Client Success Through Dedicated Teamwork

    Clients appreciate Cat’s optimistic, persistent and prompt approach when it comes to getting the word out about achievements via the media, their website and social media profiles, and firm newsletters. Cat’s team members praise her for being proactive and ahead of the ball as she is always thinking about the next step. She takes a creative, strategic view on social media helping clients build and maintain an active presence.

    Having graduated with honors from the University of California, Santa Barbara with a Bachelor of Arts in Psychology and a minor in Spanish, Cat’s educational training allows her to relate and effectively communicate with a diverse client base. She is also actively involved in local philanthropy having trained and fundraised with the Leukemia and Lymphoma Society and worked with stroke patients at the Cottage Rehabilitation Hospital.

  • The Account Team

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    Amy Rossetti

    Amy Rossetti

    Marketing Assistant Amy Rossetti left behind Boston blizzards for Southern California sunshine to join the firm’s dynamic marketing team. Amy plays a key role in spearheading Berbay’s marketing and public relations initiatives, including facilitating the development of white papers and webinars and managing the firm’s online presence. Working closely with the Account Managers, Amy tackles every project, challenge and deadline with enthusiasm and the determination to get the job done right.

    Committed to Learning and Growing

    Amy is a graduate of Suffolk University in Boston where she earned a Bachelor of Science in Journalism with a concentration in Public Relations and a focus on Marketing. Through a variety of educational internship opportunities, Amy gained valuable marketing and public relations experience while planning high-profile events, creating and managing content for social media platforms, formulating promotional campaigns and strategies, increasing revenue for start-ups, providing sales assistance and lending support in the day-to-day administration of corporate projects.

  • The Account Team

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    Cindi Goldstein

    Office Manager

    cindi@berbay.com

    310-405-7284

    Cindi Goldstein

    , Office Manager

    “I’ve been here at Berbay for quite a while, and I use that ‘institutional memory’ to make sure that our account managers and other staff have the data and information they need to provide the best possible service to our clients.”

    Give Cindi Goldstein the name of a professional firm in Los Angeles, and she’s likely to know off the top of her head whether or not the firm is in Berbay’s extensive database. That knowledge comes from her ongoing commitment to keep Berbay’s data fresh and up to date. Cindi’s steady hand on the myriad details and mountains of data that make up Berbay’s day-to-day operation enables the rest of the staff to focus exclusively on their clients.

    Speaking of which, Berbay’s clients appreciate the fact that Cindi is diligent and meticulous with the billing process, ensuring that they are billed fairly and in a timely manner. When necessary, she takes the time to speak with account managers about specific activities on the billing statement to ensure that they are reflected accurately.

    “I see how much everybody here cares about the work they’re doing on behalf of our clients,” Cindi says, “and that motivates me to go all out to support them in their work. We really are one big team working for our clients’ success, and that includes what I do behind the scenes to make sure everything runs as smoothly as possible.”


    Cindi Discusses…

    watchVideo-btnMeet Cindi Goldstein, Office Manager at Berbay Marketing & PR

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnConsistent Communication with Your Markets

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© Berbay Marketing & Public Relations 2015 All Rights Reserved. | 2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025 • (310) 914-4200 • Fax: (310)-914-4201 • info@berbay.com | Info | Sitemap | Terms & Conditions