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About > Our Team

BERBAY PR & MARKETING TEAM

Berbay’s principal, Sharon Berman, and her team work with law firms, financial services firms, real estate companies, other professional services and business-to-business companies to develop and implement strategic marketing programs that increase visibility, expand and reinforce credibility and get the phone to ring.

Meet the Berbay Team

  • sharon

    Sharon Berman

    Principal

  • The Account Team

    Our Team

    Sharon Berman

    Principal

    berman@berbay.com

    310-405-7345

    Sharon Berman

    , Principal

     PRINCIPAL SHARON BERMAN

    “As marketing professionals, we tend to hear things differently than our clients do. That’s a great advantage for them, because we approach every interaction from a strategic perspective, constantly thinking about how we can use the information we’re learning from the client to create something that will yield great visibility and other game-changing results for them.”

    Sharon contributes her more than 25 years of success in strategic marketing to help ensure a positive outcome for Berbay clients. As the nucleus of the Berbay team, she empowers her staff to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.

    “We think of ourselves as an elite strike force,” she says. “Our clients don’t get just one person; they get everyone’s thoughts, all of our various strengths, working together.”

    Sharon’s experience—and the tenacity and diligence of her team—also means that marketing plans for Berbay clients are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so no time is lost in the planning and preparation phase of marketing.

    When other firms might declare victory with a project, Sharon says, Berbay continues to look for ways to further leverage the material they have produced. “We don’t just say, ‘Great, we got coverage on this story,’” she says. “We say, ‘Great, we’ve got this news release out. Now what else can we do with this information that will further increase our client’s exposure to prospects and opinion leaders?’”

    Ultimately for Sharon, it’s all about creating satisfied and successful clients. “I can’t imagine doing this job without caring about our clients’ success,” she says. “We get tremendous satisfaction from gaining visibility for our clients and watching their success grow as a result.”

    Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.


    Sharon Discusses…

    watchVideo-btnMeet Sharon Berman, Principal at Berbay Marketing & PR

    watchVideo-btnHow to Market Your Professional Services Firm

    watchVideo-btnHow to Measure Marketing and PR

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnMarketing on Many Levels

  • Megan Braverman

    Megan Braverman

    Senior Account Manager

  • The Account Team

    Our Team

    Megan Braverman

    Senior Account Manager

    megan@berbay.com

    310-405-7343

    Megan Braverman

    , Senior Account Manager

    SENIOR ACCOUNT MANAGER MEGAN BRAVERMAN

    “I am extremely tenacious; nothing slips through the cracks with me, no matter the size or scope of the project. Even when it looks like a project is finished, I always ask myself, “Is there anything more we can do with this material that will create further buzz for our client?”

    Megan Braverman excels at extracting the maximum benefit out of every opportunity. She brings a fresh eye and an educated, experienced viewpoint that provides clients with a new perspective on their strengths and their potential for reaching new prospects. Her goal with each client is to identify their business objectives and develop and execute a plan that exceeds those objectives.

    Combining left-brain and right-brain thinking, Megan possesses meticulous organization, planning skills and innovative creativity. This keeps projects on track and moving forward while producing attention-grabbing press releases, media pitches and other promotional materials that highlight her clients’ expertise and success.

    Among her other skills, Megan lists a keen knowledge of search engine optimization and an eye for design that puts a professional finish to the projects she produces for clients.

    “I love marketing and public relations,” Megan said, adding that her Midwestern roots are important to her, grounding her life and giving her a friendly approach that people appreciate. “I enjoy building long-term relationships with my clients. They trust me, and they come back to me whenever they have a need that I can help with. I really value those relationships.”

    Megan is a cabinet member of the Jewish Federation – Real Estate and Construction group, serves on the Executive Committee of the Jewish Federation – Young Adults of Los Angeles, and is Co-Chair of the Ben-Gurion Society.


    Megan Discusses…

    watchVideo-btnMeet Megan Braverman, Senior Account Manager at Berbay Marketing & PR

    watchVideo-btnThe Benefits of Giving MCLE Presentations

    watchVideo-btnUsing PR to Get Quoted in Media

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnAdvantages of Search Engine Optimization

  • Erica Hess

    Erica Hess

    Account Manager

  • The Account Team

    Our Team

    Erica Hess

    Account Manager

    erica@berbay.com

    310-405-7335

    Erica Hess

    , Account Manager

    ACCOUNT MANAGER ERICA HESS

    “I follow industry news online and in print so that I can keep the client apprised of what’s happening now—news, trends, conferences, etc.— in their industry overall and in their specific niche.”

    Erica views herself as an integral part of her clients’ marketing team. She works to anticipate their needs and to take advantage of every opportunity to get their message out to the media and key opinion leaders. Business professionals are busy people, so Erica Hess focuses on finding and using information that can help her clients gain a competitive edge—information they simply may not have time to gather on their own.

    “Our clients are truly experts in their fields, and it’s exciting to find our client’s opportunities for them to showcase their expertise through the media, by speaking at conferences or in other ways,” Erica says. “It is rewarding to help them achieve visibility and recognition for their ideas and innovation within their industry.”

    Originally from Omaha, Nebraska, Erica received her undergraduate degree in Communications with an emphasis in Public Relations from the University of Nebraska at Omaha. Erica adds value to the work she produces by considering how it will impact her clients’ key audiences.“I put myself in the shoes of the clients that my clients serve and create material that will be relevant and attractive to them,” she says.

    Erica is a member of the Los Angeles Chapter of the Legal Marketing Association (LMA) and serves on the programming committee. She is also a member of the Southern California Development Forum (SCDF) and Building Owners and Managers Association (BOMA).


    Erica Discusses…

    watchVideo-btnMeet Erica Hess, Account Manager at Berbay Marketing & PR

    watchVideo-btnThe Importance of a Professional Headshot

  • Michelle Villamor

    Michelle Villamor

    Assistant Account Manager

  • The Account Team

    Our Team

    Michelle Villamor

    Assistant Account Manager

    michelle@berbay.com

    310-405-7331

    Michelle Villamor

    , Assistant Account Manager

    ASSISTANT ACCOUNT MANAGER MICHELLE VILLAMOR

    “I have a strong background in sales and customer service, so I’m able to quickly find common ground with clients as we collaborate to create a strategy that works for them.”

    Every workday is a stimulating mix of interesting challenges for Michelle Villamor as she assists Berbay’s account managers. Over the course of any given day, she may create media lists, draft press releases, follow up with media pitches, draft website materials, update clients’ social media profiles or take on many other assignments.

    Born and raised in the Long Beach area—where she still makes her home—Michelle earned a bachelor’s degree in business administration and marketing at San Diego State University. She also earned an e-marketing associate certification.

    The Berbay team and the clients they serve benefit from Michelle’s meticulous attention to detail and high standards for the materials she produces.

    “I triple check everything I do to make sure it is accurate and up to par with the quality of work our clients expect and deserve,” she says. “At the same time, I focus on working efficiently and quickly to make sure that all of my work is produced in a timely manner.”

    Michelle says that her work ethic reflects the respect she has for Berbay’s clients.

    “They work day in and day out providing service to their own clients,” she says. “I believe they deserve to be recognized for their work, and have the chance to show their peers and potential clients what they can do.”


    Michelle Discusses…

    watchVideo-btnMeet Michelle Villamor, Assistant Account Manager at Berbay Marketing & PR

  • Tiffany Garcia

    Tiffany Garcia

    Assistant Account Manager

  • The Account Team

    Our Team

    Tiffany Garcia

    Assistant Account Manager

    tiffany@berbay.com

    310-405-7337

    Tiffany Garcia

    , Assistant Account Manager

    ASSISTANT ACCOUNT MANAGER TIFFANY GARCIA

    “I truly enjoy working in the public relations and marketing industry. I am constantly learning the different dynamics of the law through our clients.”
    With a background in social media marketing, customer service and sales, Tiffany Garcia welcomes the broad aspects of being an Assistant Account Manager with a smile.

    She is a tremendous asset to account managers and plays a vital role ensuring the completion and timeliness of developing media lists, drafting press releases, laying out newsletters, implementing creative marketing strategies and more. Tiffany sets a high standard for all of the materials she produces and has a keen eye for marketing trends.

    Raised in the Bay Area, Tiffany obtained her bachelor’s degree in Communications with a concentration in Public Relations at California State University, Sacramento.


  • cindi

    Cindi Goldstein

    Office Manager

  • The Account Team

    Our Team

    Cindi Goldstein

    Office Manager

    cindi@berbay.com

    310-405-7284

    Cindi Goldstein

    , Office Manager

    OFFICE MANAGER CINDI GOLDSTEIN

    “I’ve been here at Berbay for quite a while, and I use that ‘institutional memory’ to make sure that our account managers and other staff have the data and information they need to provide the best possible service to our clients.”

    Give Cindi Goldstein the name of a professional firm in Los Angeles, and she’s likely to know off the top of her head whether or not the firm is in Berbay’s extensive database. That knowledge comes from her ongoing commitment to keep Berbay’s data fresh and up to date. Cindi’s steady hand on the myriad details and mountains of data that make up Berbay’s day-to-day operation enables the rest of the staff to focus exclusively on their clients.

    Speaking of which, Berbay’s clients appreciate the fact that Cindi is diligent and meticulous with the billing process, ensuring that they are billed fairly and in a timely manner. When necessary, she takes the time to speak with account managers about specific activities on the billing statement to ensure that they are reflected accurately.

    “I see how much everybody here cares about the work they’re doing on behalf of our clients,” Cindi says, “and that motivates me to go all out to support them in their work. We really are one big team working for our clients’ success, and that includes what I do behind the scenes to make sure everything runs as smoothly as possible.”


    Cindi Discusses…

    watchVideo-btnMeet Cindi Goldstein, Office Manager at Berbay Marketing & PR

    watchVideo-btnBerbay’s Client Services

    watchVideo-btnConsistent Communication with Your Markets

  • hamlet-hermoine-hannah

    Hamlet, Hermione & Hannah

    Canine Efficiency Officers (CEOs)

  • The Account Team

    Our Team

    Hamlet, Hermione & Hannah

    Canine Efficiency Officers (CEOs)

    Hamlet, Hermione & Hannah

    , Canine Efficiency Officers (CEOs)

    OUR CANINE EFFICIENCY OFFICERS

    At Berbay Marketing & PR, Hamlet, Hermione and Hannah hold the important position of CEOs – Canine Efficiency Officers. The top dogs in the office, their job is to ensure that everyone at Berbay works their tails off for clients. The pups have an “open paw” management style. They promote lots of petting and are not opposed to begging and woofing to get what they want.

    Fetching employees, Hamlet, Hermione and Hannah have made their mark on all of Berbay’s projects. These cocker spaniels are constantly on the prowl, sniffing out new marketing and public relations ideas to chew on, and have been known to dig all night rather than settle on a less superb concept. In addition, they are staunchly efficient and are also known to work for kibble in order to complete projects under budget.

    Hamlet keeps everyone in line by batting his paw at them and demanding to be petted. Our newest, Hermione, is recognized for her creativity in overturning waste paper baskets and absconding with the other CEOs’ toys. Hannah chews on ideas while chewing on bones.

    While they know they are top dogs in the office, they never fail to remind us that the real top dogs are our clients.

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