Account Manager Karla Fletcher Celebrates Six Months at Berbay
Pulled, stretched, tugged, challenged. All these words, and more, come to mind when I think about my time at Berbay. Never have I been pulled, stretched and challenged to the point where I thought I would break, only to find a group of people ready to catch me if I fell. As someone with an […]
Stepping over to the Dark Side
After 13 years, a half dozen newsrooms and multiple states, I made the switch from a career in journalism to public relations. There was a sense of anxiety: would this new career be as fulfilling? There was also guilt for abandoning a journey that so few get to travel. Then there was the ridicule (albeit […]
It’s All in the Details – Technical Details, That Is.
How many times have you thought you were going to hear a presentation, then couldn’t? The microphone isn’t working, the slides don’t play, etc. The technology aspect of making a presentation is something many of us don’t think enough about before we stand behind the podium. Almost everyone puts time into their PowerPoint, and they […]
Write Your Next Powerpoint Without Writing a Word. See How
One of the most “talked” about sessions at the 2016 Legal Marketing Conference was “TED Talks for Lawyers.” The format for TED Talks and TED techniques has become the norm for what now constitutes successful presentations. One TED technique relates to the use of verbiage in PowerPoints. Gone are the days of text-heavy PowerPoint slides. […]
Want More People to Actually Read Your E-Newsletter? Here Are Some Easy Ideas
Many e-newsletters talk about firm members’ promotions, they brag about new client relationships, new deals…they’re a litany of “me, me, me all the way home.” To get your clients and prospective clients to read your e-newsletter and actually look forward to receiving it, you need to write about what’s of value to THEM. Q&As are […]
Case Studies Are an Easy Way to Bring in New Business If You Write Them Correctly
The first thing to understand about case studies is what they are, and what they should not be. Case studies are a viable and effective way to persuade and entice prospects to hire you and your firm. They should not be used to pat yourself on the back for the great work you’ve done or […]
Your Best Clients Can Tell You How to Get New Clients Without Saying a Word. Find out How
One of the best ways to identify a solid base of prospective clients is to look at the profile of your most profitable clients. When you think about cloning them, how would you describe them? Identify specific characteristics such as the industry they’re in, the needs you meet for them, where they’re located and how […]
Need to Develop New Business but Don’t Know Who to Target?
There are basically three ways to get new business: Develop a demographic profile of people and/or businesses you’d like as clients and then develop marketing strategies and tactics to develop new client relationships from among those you’ve profiled Look to meet additional needs of your current clients Ask clients and friends for referrals It’s generally […]
Legal Marketing: There’s an App for That
Would you like to develop a marketing app that could raise your visibility, strengthen your credibility, and generate more leads? “Sure,” you may be saying, “but I wouldn’t know how; I’m not a ‘techie.’” Well, to build a perfectly functional marketing app, you don’t have to understand technology. You just have to keep doing the […]
So you want to be Gloria Allred…or do you?
Over the years, countless lawyers – male and female – have told us they want to be like the media maven Gloria Allred. They want her visibility, her name recognition, her air-time and her ability to attract the kind of clients and cases she attracts. However, when we’re probing for material to pitch to the […]