Eat In, Take Out: How Restaurants Get It Wrong
Both as a professional marketer and as a restaurant patron, I’m a little puzzled by the apparent marketing strategy (or lack thereof!) of some of the restaurants I’ve been frequenting during my lunch hour recently. There are two very good family-owned Japanese restaurants around the corner from our offices. Both offer lunch specials, but neither […]
Unearthing Cultural Gems at Santa Ana’s Bowers Museum
Museums and other cultural institutions have come a long way in their marketing. With so many choices as to how to spend your time in Southern California, you have to be extremely adept at attracting visitors. I was recently at The Bowers Museum in Santa Ana, which in several ways is a marketing example that […]
It’s All in the Presentation
While shopping at one of my favorite stores recently, I received an unexpected reminder about the value of presentation when it comes to marketing. To promote their new line of fall shoes, a particular brand was offering special packaging. It may not have been reusable or particularly functional, but it was memorable – the packaging […]
No Ads Here: Bing Offers Ad-Free Web Search for Schools
In today’s rapidly expanding online world, we are constantly bombarded with advertisements when using the Internet. Whether you are checking email, researching information, browsing through your social network or just surfing the web, advertisers are coming up with new ways to capture your business with flashy ads and popups. With the Internet being used more […]
Back to School: Educating Professionals About Strategic Marketing
Within one recent 24-hour period, we had two professionals from two completely different firms explain that they saw no business development value in being quoted by the media as an expert on a single occasion. On the same day, we had a firm that was looking to us to enhance their marketing results assert (despite […]
Make it Pinteresting!
The great debate remains in terms of which social media sites make sense for professional service firms to participate in. While Pinterest has quickly gained popularity among consumers looking for recipe ideas, fashion tips and DIY projects, it has also grown steadily among professional service firms looking for another avenue to tell their story. Not […]
Commercial Real Estate Prepares for Era of the Click-n-Mortar
I attended the 2nd Annual SoCal Retail Summit hosted by Bisnow, where executives from California’s leading commercial real estate (CRE) brokerage, development, and investment firms provided their input on market trends. The forum was focused on the retail sector, which has seen an upward tick over the last year as the economy recovers and consumers’ […]
Creative Marketing Strategies at Atlanta’s High Museum of Art
Last week, I had the opportunity to visit the High Museum of Art in Atlanta, which is currently hosting an exhibition of Girl with a Pearl Earring: Dutch Paintings from the Mauritshuis. Of course, the artwork is spectacular, but the museum itself was also inspiring in its creative display and marketing strategies. The drama begins […]
Fine-tune Your Marketing With Social Media Ads
As social media continues to grow in popularity, so do social media ads. Facebook ads began several years ago with the launch of Marketplace, which allowed users to post free classified ads. Shortly after, both Facebook and LinkedIn gave users the option to place paid ads. Many times, website ads can be a shot in […]
It Takes Someone Special to Make Someone Special
Choosing a public relations firm from a pool of thousands can be a daunting task, especially in a highly-regulated industry, such as financial and legal. These industries require a level of expertise and knowledge that a general public relations agency simply cannot provide. Below are a few top reasons to hire an industry-specific firm that […]