The Key to a Successful Media Pitch? Know Your Audience
Pitching an article to media can be tricky. No matter how great your article may be, it will never get picked up if you don’t have a solid pitch to support it. And the key to a great pitch lies in knowing your audience. Here are some questions to ask yourself: Is my pitch relevant […]
Marketing Lessons From History – The Recorder
By: Sharon Berman
Published: The Recorder
What do antiques have to do with law firm business development? Actually, there are many lessons to be learned when you walk one of the largest antique shows in the country, like the one I recently attended. While the visit fed my interest in all things antique, it also provided rich fodder for what works and what doesn’t when it comes to developing relationships that pave the way to new clients.
Who’s Reading This Anyway?
Do you spend a lot of time writing content for your blog and think no one is reading it? Do you have a LinkedIn profile and are convinced that no one is looking at it? According to a study referenced at the Legal Marketing Association’s Annual Conference, 67 percent of General Counsel use LinkedIn in […]