Breaking Through The Conference Clutter
We recently worked with a client to garner media attention and increase registration for their annual conference. Because there are numerous conferences occurring every day, it has become increasingly challenging to break through the clutter. If your firm is considering planning a conference, we’ve outlined a few strategies to consider in order to get the […]
Holding a Press Conference Published: The Recorder
By: Sharon Berman
Published: The Recorder
We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience.
Small Things Make a Big Difference
I went to dinner at a new pizza place that opened about six months ago. It was a very small restaurant with limited seating, but received positive press on the food; so naturally, it was very busy when our party of two arrived. We were told it would be about a 30-minute wait. Waiting for […]
Why I Don’t Like Groupon
While the marketing industry is abuzz about Groupon, I’m finding myself more or less in the “anti-” camp. I understand why business owners offer Groupon deals: It’s supposed to get new people in the door and expand your customer base. But I have my doubts about the deals’ effectiveness, and I’m certainly not alone. For […]
How To Successfully Handle a Law Firm Merger
I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business Development, Marketing & PR Should Handle Law Firm Mergers and Acquisition of Laterals.” The panelists included: Romona Cyr Whitley – Marketing & Business Development Director at McKenna Long & Aldridge LLP; James Wood – Regional Marketing […]
For Smaller Firms, Optimization = Opportunity
The other day, I had lunch with an executive of an international financial services firm. This firm is a major player in a number of financial services markets—but if I told you which ones, you wouldn’t be able to find them through the internet with that information. That’s because, although the firm’s website is well-designed, […]
The Truth About PR: What to Expect and Not ExpectPublished: Rain Today
By: Sharon Berman
Published: Rain Today
Several years ago I asked a professional services firm about the progress of the public relations (PR) program it had embarked on a year earlier. They told me they had stopped the campaign after only six months because it wasn’t working, adding, “You know. They got us a few quotes.”
Leveraging Your Credentials
I sat down with a prospective client, an investment advisor, to discuss marketing strategy. He told me that a large portion of his client base is attorneys, and he also receives numerous referrals from attorneys. As the conversation continued and we delved further into his background, he mentioned that he obtained his J.D. and is […]
Sent From My iPhone, Please Excuse Typos
Professionals are busier than ever and frequently responding to emails on smartphones, so it’s critical to take a minute before hitting “send,” and evaluate the effectiveness of the email you’re sending. Elizabeth Danziger, founder of Worktalk Communications Consulting, addressed this at my monthly Provisors networking event. She cautioned that unclear writing and typos can easily […]
CEQA Reform Would Boost CA Economy
As summer begins and the presidential race heats up, “It’s the economy, stupid,” has never meant so much: Around the country, voters’ top priority is improving the economy. Here in California, there’s at least one barrier to economic growth that could be removed: the California Environmental Quality Act (CEQA) in its current litigation-crazy form. I […]