Three Tips for Pitching to Broadcast Reporters
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to network with peers and media representatives. At their August event, the panel consisted of NBC4 Investigative Producer Philip Drechsler, CBS2/ KCAL9 Special Projects Producer Nicolette Medina and KMEX Executive Producer Jacqueline Ramirez. Panelists discussed […]
3 Signs of a Prairie Dog Marketer
Prairie dogs are cute little animals who are often found happily digging away underground. Their signature move is suddenly popping up out of their burrows when they sense danger or to scan for predators. It’s a great strategy for prairie dogs. Not so much for marketers. In my line of work, I often come across […]
Three Tips to Measure Your Online Marketing Campaign
Since internet marketing hit the mainstream, marketers in every industry have relied on similar metrics to determine whether their strategy is successful. Ask anyone in a marketing department and they can quickly tell you the number of website clicks, the number of followers on Twitter and the number of views on YouTube they have. In […]
8 Keys to Riding the Wave of Change – LMA Continuing Marketing Education Conference Recap
LMA CME Co-Chairs […]
Facebook for Lawyers: Three Tips for Your Firm
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. Why It’s Important for Lawyers to Be on Facebook for Business Development Many lawyers believe that name recognition and getting attention is the name of the game for […]
Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a product or service from the brands they follow. There is a huge opportunity to connect with potential clients on Twitter — if you know how to engage your audience. It’s […]
The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client journey,” and according to Bigger Law Firm, it has to factor into your marketing strategy if you want to see serious results. Clients have different mindsets and priorities in […]
Four Tips on How to Add Texting to Your Marketing Mix
Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function. This stat should make every marketer’s ears perk up – including lawyers. Although text message marketing hasn’t quite hit the mainstream in the legal industry, some experts are declaring it the next big thing. Being able to reach […]
Four Ways Real Estate Agents Can Tell Stories on Social Media
Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we read a powerful story, our brains can’t differentiate between what we’re reading and what’s actually happening. A happy story makes us feel as if the good experience is happening […]
Law Firms Maintaining Long Term Marketing Directors: What It Means and Why It Matters
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the significant evolution of law firm marketing over the past 20-plus years, which is when I entered the field. Indeed, when I first launched my firm, marketing efforts were […]