Measuring Content Marketing with Google Analytics
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This content will attract and retain a clearly-defined audience, and ultimately drive profitable customer action. For law firms, content marketing is essential in creating a successful thought leadership campaign. However, it can be difficult to convince […]
Yes, There Really Is Proofreading Software to Spot Typos, Catch Passive Phrasing and Remove Redundancies!
Lawyers often overwrite and need help proofreading to make their writing leaner and cleaner. Enter WordRake, a Microsoft Word and Microsoft Outlook add-on proofreading software that edits your writing and makes suggested changes. Lisa Needham’s article, “First Look: WordRake Proofreading Software,” is a great resource for understanding WordRake; what it can do, how it […]
The Social Media Trends You Need to Know About Now
Many people think of themselves as social media masters, but without learning about the latest social media trends, no one can hold onto that title for long — simply because social media changes so fast. Sure, the principle of creating quality content is always the same. But there’s no telling what the social media landscape […]
Prospects Not Biting? It Could Be Your Email Subject Lines
Are your email open rates underwhelming? If so, it probably has something to do with your email subject lines. At first glance, writing subject lines seems straightforward. But finding the right balance is tricky—they have to be strong without being pushy, informative without being wordy, personal without being creepy. Few companies get this balance right, […]
The Art of Working with the Media Involves Plenty of Work
Public relations professionals ardently wish that PR were more science than art so that it could be easily predicted. The truth is, though, that PR is more art than science, and sometimes art is frustrating. I was prompted to this observation by a recent interaction: Berbay Marketing & PR pitched a story for a client […]
“Engaging” Content Will Encourage Your Prospects to Say, “I Do.”
The general approach to content creation has been to create the “right” message for the “right” audience and to distribute it through the “right” channels at the “right” time. Lin Pophal’s recent article, “Push Vs. Pull: The Right Path to Content Personalization,” uses Rapt Media’s recent report entitled, “The Future of Content: Personalizing the Content […]
Storytelling Isn’t Just for Bedtime Anymore
Creating interesting and compelling content is critical to bringing new business into your firm. When you impart information about you and your firm that resonates with your target audience and which they can relate to on a personal and emotional level, they will get excited about working with you. That’s why storytelling is once again […]
The Three Kinds of Content Your Firm Needs on Its Facebook Page
Is your firm’s Facebook page looking a little empty? Perhaps you created a page only to realize that you don’t know what to post, or that you don’t have enough content to post regularly. Maintaining a Facebook page requires time, dedication and strategy, but many organizations don’t realize the commitment—and content suffers. It’s a common […]
The Latest Platforms Aren’t Just Shoes! (Try These on for Size)
In the article, “Is It Time to Try a New Social Media Platform?” the answer is yes and no. You need to gauge how well your current platforms are working for you and if they, or other platforms, could be working better. Social networks change all the time. At least once a quarter, take a […]
Consumer Reviews: A Powerful Cycle of Business
Reviews can play a powerful role in converting prospective clients to actual clients. When I began wedding planning, searching for my vendors among a sea of businesses was overwhelming. As a consumer, it was difficult to differentiate between each one who claimed they were “the best” or “top rated,” so naturally, I turned to consumer […]