Frequency vs. Reach
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read publication. The amount in question far exceeded what they normally spent on any kind of marketing. We advised our client not to “put all their marketing eggs in the […]
Does Your Logo Need a Refresh?
Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to modernize it, make it more recognizable, or provide more flexibility on the firm’s future marketing materials. While these can all be good reasons for a redesign, it’s best to look past the surface variables and […]
JELL-O Marketing
Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s impossible to get hold of because it just slips through your fingers. That’s the image that comes to mind when professionals talk about certain target markets, such as high net worth individuals, entrepreneurs and corporate […]
The Return on Responsiveness
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a key rainmaker and a driving force in the firm’s business development and growth. We asked him to what he attributes his rainmaking success. His response was that he jumps on things and gets answers right […]
Marketing for All Ages
A lawyer-client in her mid-fifties has been practicing for three decades. She is a successful litigator and a partner at an established firm, but has never been a rainmaker. Now, however, with business slower at the firm, and she is facing the challenge of learning how to develop business. This was our question to her: […]
An Education in Marketing
Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed a portion of their success to their schooling and experience in secondary education. One of these attorneys had studied secondary education as an undergraduate but never taught in a classroom; the second attorney taught high […]