Public Relations services for law, real estate & finance
PR That Builds Visibility & Credibility
We partner with professional services firms to turn expertise into visibility through strategic PR campaigns, including media relations, thought leadership, speaking engagements, awards and rankings, and more.
OUR CLIENTS HAVE BEEN FEATURED IN:
Your Strategic Public Relations Department
While we come with decades of PR experience, every firm is different. We ask critical questions to develop an effective strategy that aligns with your goals. Once we have a thorough understanding of your operations and expertise, this sets the stage for a successful partnership.
We immerse ourselves in your business. We invest significantly in getting to know everything about your firm – objectives, operations, challenges, competitors, etc.
We are your advocates. Our team knows what resonates with the media and decision-makers, what warrants news coverage, and what doesn’t. We “package” you – your expertise and accomplishments – in a way that intrigues the press.
We are proactive. Our team is constantly monitoring the news and talking with media to create opportunities for clients to be included in conversations that raise their profile and establish them as thought leaders.
Whether you need more fuel behind your public relations efforts, or you’re hiring a PR agency for the first time, Berbay has unique expertise in professional services PR that creates visibility, reinforces credibility and drives new business opportunities.
PR Strategies That Fuel Revenue Growth
Whether you’re looking to elevate the firm as a whole, promote a practice area or boost the profiles of individual professionals, Berbay leverages a combination of PR strategies to effectively position your brand.
Media Relations
Strategic media outreach that positions your firm in respected business, industry and trade news outlets.
Thought Leadership
Bylined articles, clients alerts, blogs and other expert content that helps professionals become recognized industry voices.
Social Media
Engaging social media content across platforms such as LinkedIn and Facebook that amplifies your expertise.
Results-Driven PR Services
Professional services PR can be challenging but we apply our decades of experience to ensure you stand out among your peers. Just like your business evolves, we are constantly seeking out innovative ways to market your firm, while relying on the tried-and-true methods we know are successful.
We function as a seamless extension of your firm, providing ongoing support across strategy and execution, including:
INTEGRATED VISIBILITY
PR That Extends Beyond Media Coverage
Successful public relations programs combine a range of tactics to get you noticed, including thought leadership, social media marketing, inbound marketing and digital strategies that reinforce credibility across the channels where your target audience evaluates expertise.
Owned Media
Client alerts, blogs, webinars and other owned content create meaningful touchpoints with clients, prospects and referral sources.
SEO-Focused PR
Digital public relations and backlink strategies that strengthen search visibility while helping prospects discover your expertise.
Branded Materials
One-sheets, pitch decks and other shareable assets that highlight your experience and expertise.
Strategic Marketing
Analysis and recommendations on all aspects of your marketing and public relations programs.
Consistent & Compounding Visibility
Many people think public relations is sending out press releases and sharing firm announcements. While these are important pieces, newsworthy events don’t happen every day. So how do you get consistent visibility without these milestones to tout?
We work with you to:
PR for Professional Services Firms
We have worked with clients in nearly every professional services sector. This means we have the knowledge necessary to develop an effective PR campaign vital to your firm’s growth strategy, regardless of your practice area.
Common Questions
Questions Firms Ask Before Hiring a PR Agency
Public relations is a long-term investment, and most firms have practical questions before choosing a partner. We believe those conversations should be clear, direct and grounded in realistic expectations.
