Industries Served

Marketing & PR Plans

Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth for professional services firms. For nearly two decades, we have put our skills to work in the legal, financial, real estate, architecture/engineering/construction and business-to-business arenas.

For many clients, we become the in-house marketing department, providing a range of services from search engine optimization to public relations to social media.  In-house marketing directors call on us when they need experienced professionals to implement their marketing plan.  Some clients need us for specific project work such as handling public relations for a lawsuit filing or trial win.

 

It’s the Berbay difference that makes the difference.

These are just a few of the factors that set us apart:

    • A tenacious drive to get results for clients.   Whether we’re pursuing a media opportunity or launching your new website, we are relentless in our follow-up.
    • The focus and attention of an elite strike force, not just representation by one individual. You benefit from the marketing and public relations experience, strengths and skills of everyone on the Berbay team.
    • Marketing with momentum.   We pay attention to how marketing and public relations can facilitate your revenue growth in areas such as integrating lateral hires or promoting alternative fee arrangements.

 

With Berbay Marketing & PR you get more on your side:

    • An account team with extensive experience marketing for firms such as yours.
    • Proven staying power – We have been providing marketing and public relations services to professional services firms for nearly two decades.
    • Our commitment to increasing your visibility, reinforcing your credibility and getting your phone to ring.

 

What this means to you:

    • Increased name recognition and top-of-mind awareness – When there is a need, you come to mind first.
    • Reinforced credibility – The media validates you as an expert.
    • Continuous marketing momentum to generate leads.

 

Results for professional services firms

Advertising – We’ve developed print, broadcast and online advertising campaigns, as well as ads for a single placement.

Public Relations – We’ve obtained interviews for clients in print, broadcast and online publications, generated features and profiles about our clients and placed articles authored by our clients.

Litigation Public Relations – We’ve snared media placement for lawsuit filings, timely updates and verdicts and settlements.

Marketing Material – Logos, letterhead, brochures, e-newsletters, one-sheets and capabilities pieces are among the marketing materials we’ve produced for clients.

Social Media – We develop content for and manage a range of social media including blogs, LinkedIn, Facebook, Twitter, Google+ and more.

Search Engine Optimization – We focus on boosting and maintaining high search engine results as well as overseeing Pay Per Click campaigns.

Direct mail/email campaigns—We enhance your other marketing efforts with communication by direct mail and email to target your message to just the right audience.

Website Revitalization – We revitalize and refresh websites when it makes sense, and redo them when needed.

Nominations and Rankings – We monitor upcoming ranking opportunities, advocate for our clients prior to the nominations opening and submit compelling nominations.

Obtain Speaking Engagements – We identify relevant organizations and the program chairs, present attention-getting topics and stay on top of the lengthy selection process.

Marketing to Lawyers – We create effective marketing programs for professionals, including attorneys, who market to lawyers.

 

If you’d like to build your marketing momentum, we’d welcome the opportunity to talk with you.  Please contact us at berman@berbay.com or 310/405-7345

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