We obtained media attention with intriguing article and story ideas; positioned firm management as attractive material for profiles, and, secured relevant rankings.
The firm reaped benefits from the following:
Enhanced visibility – A steady stream of articles, interviews, and profiles, increased the firm’s visibility and reinforced its key-player status its specialized area of work.
Reinforced credibility – Third-party validation resulting from speaking and media attention emphasized their credibility and top-market positioning in the engineering arena
Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of their marketing investment.