Why Gating Content May Not Be a Winning Strategy After All
November 12, 2022
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
A blog is an excellent marketing tool for lawyers; however, it may be all for nothing if you're not capturing the attention of clients and prospects w...
Dispelling 5 Law Firm Website Marketing Myths
July 9, 2019
When it comes to your law firm’s website, you only get one chance to make a first impression. That’s why it is so important to avoid falling victi...
7 Ways to Capture Clients with Your Law Firm Blog
December 11, 2018
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics r...
In a recent survey, 80 percent of marketers agreed that when they added video to their website, it increased the amount of time visitors spent on the ...
Recently, I was planning a trip to Munich. During the trip, I wanted to visit a few law firms to learn about their marketing and business development,...
The Five “Laws” for a Successful Website Redesign
August 14, 2018
Most law firms update or redesign their website every three to five years, with good reason. In a similar way that fashion evolves, website design is ...
The cliché that you never get a second chance to make a first impression is spot on when it comes to your law firm’s website. Your website will und...
Don’t Make These Mobile Website Mistakes at Your Law Firm
February 27, 2018
Almost 60 percent of smartphone users say they won’t recommend a business to a friend if it has a poorly designed mobile site. Yet bad mobile websit...
