Client: Los Angeles-based high-stakes litigation law firm Challenge: The firm represented the plaintiff in a lawsuit against a well-known attorney. The plaintiff wanted media coverage to bring attention to his lawsuit, however, he was unwilling to speak with the press directly or have his photo published. Work: Berbay drafted a statement on the client’s behalf…
Client: Los Angeles-based plaintiff’s trial law firm Challenge: The firm was filing back-to-back negligence and wrongful death lawsuits the week of Thanksgiving against utility companies on behalf of victims and surviving families of the devastating California wildfires. Work: When we obtained an email from our client informing us of the lawsuits, we sprang into action. Understanding how crucial it was for media efforts to be…
Client: Los Angeles based boutique law firm Challenge: The firm warranted being ranked by Chambers and Partners, however, the partners typically shied away from submitting nominations where client references were needed due to confidentiality concerns in high-profile matters. Work: Berbay met with the partners to thoroughly explain the Chambers submission process and the option to…
Client: International Am Law 200 law firm Challenge: The firm was announcing numerous attorneys being elected to partnership in multiple offices, and turned to Berbay to obtain media coverage in a particular market and raise the firm’s visibility in the area. Work: Going beyond the traditional partner announcement, we distributed a press release highlighting the…
Client: Los Angeles-based plaintiff’s trial law firm Challenge: A prominent personal injury law firm filed a wrongful death lawsuit against the City of Los Angeles and Los Angeles Police Department (LAPD) officers. After holding an initial press conference releasing details of the lawsuit to the press, a second press conference was held to bring light…
Client: The largest black-owned law firm in the nation Challenge: A civil litigation firm was unhappy with the result of their recent website redesign. They approached us to redo the website and content to better showcase the firm’s expertise, diversity and successes. Work: Berbay used new design trends while maintaining a simplified navigation that visitors…
Client: A San Francisco-based personal injury firm Challenge: A San Francisco-based personal injury firm wanted to raise awareness around cycling accidents in the city and promote bike safety. Despite being a critical problem in a city where incidents and fatalities are at extremely high levels, the firm needed to create timeliness to an otherwise evergreen…
Client: A Los Angeles-based plaintiff’s trial law firm Challenge: A Los Angeles-based plaintiff’s trial law firm that regularly partners and co-counsels with attorneys throughout the state, wanted to further enhance their relationships with referring attorneys. The family-owned firm wanted to go beyond touting their list of successes and convey their more than three decades of…
Client: Luxury brokerage firm in Los Angeles Challenge: Houses hitting the real estate market, even those at the high end, are commonplace. The client wanted to make a new luxury listing standout by creating buzz around it. Work: Working with the client’s top selling agent on an iconic home in a coveted Beverly Hills neighborhood…
