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Discover a new way to market your firm

Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Storytelling
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
A/B Email Test
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campai...
Turn Ideas Into Reality
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations ...
Cross-Selling in Law Firms
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If do...
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. Read the following tips for m...
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
Marketing Change Light
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
Berbay Marketing & PR