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Blog/Podcast: How One Business Development Manager Gets Her Job Done
October 3, 2019
Every law firm is different, but all legal business development professionals can learn from each other’s best practices. Erika LaCerda, former ...
How Attorneys Can Overcome the Fear of Cross-Selling
October 1, 2019
Being able to help your client with multiple legal issues can be a boon for your firm. After all, it generally takes much longer to develop new relati...
Blog/Podcast: 5 Rebranding Dos and Don’ts from an Am Law 200 Firm
September 25, 2019
Am Law 200 law firm Goldberg Segalla recently went through a complete firm rebrand. This wouldn’t be that unusual, except that the firm kept mos...
Blog/Podcast: Technology as a Means to an End Within Law Firms: A Preview of LMA Tech West 2019
September 19, 2019
If you want to better use technology at your law firm, mark your calendars for October 21st and 22nd for this year’s Legal Marketing Associa...
Law Firm Marketing
Blog/Podcast: How Business Coaching Helps Lawyers Be Their Best
September 12, 2019
Almost every lawyer can benefit from business coaching. The trick is finding a coach who understands the legal industry and what lawyers need. ...
Six Steps to Launching a Pro Bono Initiative at Your Law Firm
September 5, 2019
Notwithstanding the moral obligation to perform community service, the benefits of launching a pro bono initiative within your law firm can also provi...
Blog/Podcast: Keep Clients Happy by Avoiding These Three Mistakes
August 29, 2019
The question that every lawyer in private practice asks is, “How do I get business from in-house counsel?” The more important question, howeve...
6 Strategies for Making the Most of Your Law Firm’s Instagram
August 27, 2019
Studies have shown that people generally remember only about 10 percent of what they hear and 20 percent of what they read, but they remember up to 80...
Law Firm Marketing
Blog/Podcast: How to Create the Legal Business Development Job You Want
August 22, 2019
Some jobs aren’t hired for; they’re created. Such is the case with the majority of client-facing business development professionals in law fir...
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