Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Six Ways to Position Yourself as a Thought Leader
June 23, 2022
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted ...
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
How to Approach Business Development by Forming Relationships with Prospects and Clients
April 25, 2022
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
