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Video Marketing
Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to grow in popularity is video marke...
How Lawyers Can Achieve Peak Performance
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily see...
Attracting Millennial Talent
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But stud...
Creating a Sales Department
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenge...
Millennial Lawyers into Marketing Mavens
Marketing and business development are critical for young lawyers to reach the next level in their careers, but they don’t always come easy. Neither...
Referral Sources
The best compliment that any law firm can receive is a referral from a satisfied client. It’s also the most cost-effective way to procure new busine...
Millennial Myths
Whether it’s for spending too much money on avocado toast or for “killing off” yet another industry, millennials are in the news all the time. W...
Trusted advisor
Lawyers and legal marketers both have the same goal: to become trusted advisors to their clients (including in-house “clients”). But how, exactly,...
Law Firm Blog
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics r...
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