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Discover a new way to market your firm

Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
The Importance of Legal Directories
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Five Ways to Use Your Marketing & PR Campaign to Boost Recruiting Efforts
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
How to Write a Press Release Boilerplate for Your Firm
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted ...
How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
Business Development Quote
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
Berbay Marketing & PR