Client Communication Archives

Build Connections and Move Prospect Relationships Along

Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along. Sally J. Schmidt, in her article, “Building Relationships with Contacts,” shares some creative and valuable examples of creating relationships and winning business: • When you meet someone who works at a company that could be a good source of business, set up a Google alert on that person as well as the … Continue Reading

Posted in Business Development, Client Communication, Marketing, Networking |

Don’t Be Afraid of the Cloud

In recent years, there’s been an uptick in legal tech startups, including Legal.io, RenewData, casetext, and Axiom, all of which provide different services, such as network platforms, e-discovery, legal research and online legal services, respectively. As these technologies develop and become part of a lawyer’s day-to-day, some have wondered if technology is replacing people. The answer is no. In today’s digitized world, more and more law firms are looking for software and technologies that assist lawyers in providing efficient legal services to clients. For example, firms are utilizing cloud-based platforms for everything from drafting contracts to messaging to billing. Cloud … Continue Reading

Posted in Business Development, Client Communication, Law Firm Marketing, Law Firm Websites |

5 Reasons to Say No and 4 Strategies to Help You Learn How

What one word with only two letters and one syllable is probably the most difficult word to say?  Give up?  It’s “NO.”  As Robin Bull points out in her article on learning how to say no, “Practical Strategies to Help You Say No,” even those of us with the strongest resolve to decline can break down.  And as busy professionals, even if it’s not just that we don’t want to do something, we often just don’t have the time to do what’s being requested of us. Bottom line: it’s not easy to learn how to say no!  But that’s not … Continue Reading

Posted in Business Development, Client Communication, Practice Tips |

Five Essential Tips for Getting the Most Out of Your Online Profiles

If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and others. Perhaps some of your information is incomplete or incorrect. Or, maybe you expected to see your name, only to discover that your firm wasn’t listed at all. These issues aren’t something to be ignored; online profiles on directory websites make up a huge part of your web presence. Most of all, they can be the first introduction to your firm for many potential clients. According to Above the Law, online profiles are like business … Continue Reading

Posted in Branding, Business Development, Client Communication, Professional Services Marketing |

Set Up A Free Consultation

With Our Professional Marketing Team





Please leave this field empty.

Who We Are

The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

Learn More ►
Subscribe to our Blog

© Berbay Marketing & Public Relations 2015 All Rights Reserved. | 2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025 • (310) 914-4200 • Fax: (310)-914-4201 • info@berbay.com | Info | Sitemap | Terms & Conditions