Client: Los Angeles Trial Law Firm Challenge: A plaintiff’s trial law firm with established personal injury (PI) and employment law practices wanted to increase employment leads within a specific market but was hesitant to take a niche marketing approach for fear of losing out on PI work. The firm had primarily relied on traditional channels…
Client: Los Angeles Trial Law Firm Challenge: A plaintiffs trial law firm specializing in sexual abuse cases represented a woman in both a civil and criminal lawsuit involving one of the most high-profile sexual assault matters in the country. In anticipation of the jury’s verdict for the criminal case, the law firm wanted to ensure…
Client: Los Angeles Litigation Law Firm Challenge: A partner at a Los Angeles-based litigation law firm was hesitant to pursue bylined article opportunities due to her bandwidth and questioned if the article would get in front of her target audience: insurance companies and their policyholders in the construction industry. Work: Berbay Marketing & PR educated…
Client: Washington D.C. Office of International Full-Service Law Firm Challenge: When COVID-19 regulations were rapidly evolving at the beginning of the pandemic, our client created a COVID task force to monitor news and distribute timely client alerts on OSHA regulations, CDC guidelines, PPP loans, eviction moratorium guidelines and more. Because many other firms set up…
Client: California Labor & Employment Law Firm Challenge: Our client had long participated in and sponsored numerous organizations and conferences. Much of the benefit the firm received from their partnerships with organizations was due to their physical presence, but when the pandemic hit, events were either stalled or moved to a virtual format. Recognizing they…
Client: Atlanta-based trial law firm Challenge: A boutique trial law firm in Atlanta was well-known in the courtroom and in the local community for taking on some of the nation’s most complex multi-plaintiff medical, product liability and Qui Tam cases. The only problem was the firm’s visibility didn’t extend outside the local area and while…
Client: Los Angeles-based financial restructuring and litigation firm Challenge: Amid the beginning of COVID and a changing economy, a Los Angeles-based bankruptcy law firm needed to quickly adjust their marketing strategy in response to the new business climate. With a marketing plan in place that no longer made sense, Berbay focused on creating a firm-wide…
Client: Los Angeles-based trial law firm Challenge: During the COVID pandemic, a leading Los Angeles-based plaintiff’s trial law firm, planned to file a wrongful death lawsuit against a SoCal Sheriff’s Department for its involvement in the shooting death of an unarmed, homeless Black man that sparked protests on the issue of police brutality and racism….
Client: California-based law firm Challenge: The firm wanted to capitalize on dozens of pending California legislation that would impact their clients. Work: Berbay didn’t want to waste the client’s time and resources drafting pitches for legislation that wouldn’t pass, but with so much of media strategy being dependent on timing and offering an angle that…
