Client: California-based law firm Challenge: The firm wanted to capitalize on dozens of pending California legislation that would impact their clients. Work: Berbay didn’t want to waste the client’s time and resources drafting pitches for legislation that wouldn’t pass, but with so much of media strategy being dependent on timing and offering an angle that…
Client: Los Angeles-based high-stakes litigation law firm Challenge: The firm represented the plaintiff in a lawsuit against a well-known attorney. The plaintiff wanted media coverage to bring attention to his lawsuit, however, he was unwilling to speak with the press directly or have his photo published. Work: Berbay drafted a statement on the client’s behalf…
Client: Los Angeles-based plaintiff’s trial law firm Challenge: The firm was filing back-to-back negligence and wrongful death lawsuits the week of Thanksgiving against utility companies on behalf of victims and surviving families of the devastating California wildfires. Work: When we obtained an email from our client informing us of the lawsuits, we sprang into action. Understanding how crucial it was for media efforts to be…
Client: Los Angeles based boutique law firm Challenge: The firm warranted being ranked by Chambers and Partners, however, the partners typically shied away from submitting nominations where client references were needed due to confidentiality concerns in high-profile matters. Work: Berbay met with the partners to thoroughly explain the Chambers submission process and the option to…
Client: International Am Law 200 law firm Challenge: The firm was announcing numerous attorneys being elected to partnership in multiple offices, and turned to Berbay to obtain media coverage in a particular market and raise the firm’s visibility in the area. Work: Going beyond the traditional partner announcement, we distributed a press release highlighting the…
Client: Los Angeles-based plaintiff’s trial law firm Challenge: A prominent personal injury law firm filed a wrongful death lawsuit against the City of Los Angeles and Los Angeles Police Department (LAPD) officers. After holding an initial press conference releasing details of the lawsuit to the press, a second press conference was held to bring light…
One of the firm’s experienced receivers, who was appointed by…
A personal injury law firm wanted to position itself as the leading law firm…
An intellectual property lawyer seeking face time with General Counsel…
