Your law firm’s website may be beautifully designed and filled with compelling content, but if potential clients can’t find you when they search for legal help, you’re missing countless opportunities to grow your practice. And how people search is no longer just a Google question — clients increasingly turn to AI tools alongside traditional search…
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many states, this is a requirement by the State Bar, not just tradition. Recently, some states have loosened their requirements, and law firms are responding by transitioning from the…
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one. A press conference is an opportunity for your attorneys and potentially others you designate – your client, a prominent individual involved in the case, or others impacted by the…
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketing and hire an agency like Berbay, or hire an in-house marketing person?” It’s a great question and like most great questions, there is no one-size-fits-all answer. The answer will change…
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between this and what Berbay does, which is send a press release to a targeted media list (aka earned media). While we’re not newswire experts, after decades of public relations experience, we…
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses having such a hard time finding talent? While we don’t have the answers as to why the talent pool has seemingly shrunk, we do believe it’s time to reassess your…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s…
Does earned media actually move search rankings? Although public relations and SEO are often thought of as distinct aspects of marketing, the answer is yes: media coverage does amplify your firm’s overall online presence. A successful PR campaign creates visibility and credibility via coverage in newspapers, trade publications, TV broadcasts, radio, podcasts and other outlets…
