According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that builds mutually beneficial relationships between organizations and their publics”. If that doesn’t mean much to you, you’re not alone. PR professionals often joke that we have no idea how to explain what we do to…
Demonstrate a firm handshake when you meet a person, especially if it’s someone you want to make a good impression on, like a prospective employer or client. Seems simple to understand and to do, doesn’t it? Well, it must not be, because we meet plenty of people who grip our offered hand with a “limp…
We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do they differ? What do each of these strategies entail and how should they be utilized within a law firm setting to grow business? Typically, since clients hire individual lawyers rather than law firms, it’s pretty…
