Most law firm public relations strategies are founded on media coverage, but what type of press is best? With so many TV stations, newspapers, trade publications, magazines and other outlets to choose from—all ranging from local to national—it can be hard to determine where to focus your efforts to see the greatest ROI. The truth…
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directory is a searchable database of attorneys sorted by location, practice area and other attributes. An entry might include a lawyer’s firm affiliation, their awards and a…
Holding a press conference can be a powerful and effective way to generate media coverage for firm news such as a lawsuit or verdict/settlement. However, hosting press conferences is its own beast and needs to be treated as such. While there are dozens of factors and strategies that go into making a press conference successful,…
Bylined articles, wherein an attorney authors an article for a publication, can be incredibly valuable to your law firm’s PR efforts. Fortunately, there are plenty of opportunities for placing bylined articles as a “guest author” in industry magazines and on websites. But why are these articles so valuable and, moreover, why would an attorney want…
In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens a firm’s reputation in the market. However, many law firms overlook the small details that significantly impact client satisfaction, often leading to missed opportunities for growth. By prioritizing client retention, law firms are positioned for…
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if used correctly can influence the litigation and public opinion positively. I recently attended “In the Hot Seat: The Media’s Impact on High Profile Litigation,” a forum hosted by the…
While more and more companies in recent years say they are committed to gender equality, the proof is in the pudding and, unfortunately, women remain underrepresented at every level in corporate America. According to a Law360 Glass Ceiling Report, the share of women with equity partnerships — where the highest compensation and leadership positions are…
Whether you’re a social media novice or a pro, you need to be aware of the ethical standards that lawyers are expected to meet … and not cross. These standards apply if you’re using social media as a marketing tool for your firm, of course, but can also apply to your own personal online activity….
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already coming in.” “If I focus on a niche, I’ll lose other business.” All of which may be true but isn’t going to be a sustainable approach to obtaining more clients…
