SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
Berbay has long been a proponent of email marketing, particularly the value of sending consistent, highly relevant e-newsletters to targeted audiences. For professional services firms, email has served as a reliable way to reinforce thought leadership and stay top of mind with clients and referral sources. But recent conversations have raised the same question repeatedly:…
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they approach marketing and public relations. The continued shrinking of newsrooms, escalating advertising costs and heightened reputational risks were just a few of the issues impacting how professional services firms build visibility and credibility. As the…
“If you get me in front of the prospect, I can close them.” We hear this all the time. But if speaking engagements aren’t part of your marketing mix, you’re leaving business on the table. Speaking is one of the fastest ways to show off your expertise, build trust and connect directly with decision-makers and…
If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million paid subscribers and nearly 74 million site visitors say otherwise. And perhaps most telling, Substack received more site visits than The Wall Street Journal and CBS News this past June. What began as a way…
“The more things change, the more they stay the same.” This saying feels more relevant than ever in today’s public relations landscape. Yes, we’re seeing a wave of transformation. AI can generate content in seconds, newsrooms are increasingly freelance-driven and platforms like Substack are altering how stories reach the public. But despite these shifts, the…
When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not leveraging former employees to create lasting relationships, you’re overlooking a prime source of referrals and potentially new business. A corporate alumni network – employers who maintain a relationship with their ex-employees – historically functioned as…
