The Best Legal Marketing Firms for Law Firms in 2026
Selecting the right partner is critical for law firm growth. Explore our list of legal marketing firms, organized by specialty to help you build the right shortlist for your firm.
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Are Super Lawyers and Best Lawyers Worth Paying For?
Wondering if paying for directory upgrades is a smart investment for your law firm? We break down the differences between the Super Lawyers directory and the Best Lawyers directory to help you decide.
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The Future of PR for Law Firms: Why PR Is Entering a Golden Age
What does the future hold for PR for law firms? As content becomes easier to create, AI reshapes how people discover information and traditional PR tactics evolve, meaningful third-party validation and authority are becoming even more important. Here’s what law firms should know about building real authority.
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Building a Law Firm Content Marketing Program That Works
There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
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The Problem With Newswire Media Coverage
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
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Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
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The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
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How to Navigate a Litigation PR Strategy and Campaign During a Lawsuit
In high-stakes lawsuits, courtroom strategy is only part of the equation; how a dispute is perceived by the public, media, and stakeholders can carry just as much weight. Narratives form quickly, and partnering with an experienced litigation PR agency to execute a disciplined litigation PR campaign can help shape that perception—while jumping in without a…
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Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
