Blog

Whether you’re a social media novice or a pro, you need to be aware of the ethical standards that lawyers are expected to meet … and not cross. These standards apply if you’re using social media as a marketing tool for your firm, of course, but can also apply to your own personal online activity….

As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already coming in.” “If I focus on a niche, I’ll lose other business.” All of which may be true but isn’t going to be a sustainable approach to obtaining more clients…

  Social Media Content Ideas for Your Legal Practice Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at…

According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that builds mutually beneficial relationships between organizations and their publics”. If that doesn’t mean much to you, you’re not alone. PR professionals often joke that we have no idea how to explain what we do to…

Demonstrate a firm handshake when you meet a person, especially if it’s someone you want to make a good impression on, like a prospective employer or client. Seems simple to understand and to do, doesn’t it? Well, it must not be, because we meet plenty of people who grip our offered hand with a “limp…