Effective keyword research forms the backbone of successful law firm SEO (search engine optimization), determining which potential clients find your website when they search for legal services online. Without proper keyword targeting, even the most well-designed law firm websites struggle to attract qualified traffic from search engines, leaving valuable business opportunities on the table for…
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a law firm or legal marketer, that number makes your head spin as you think about vetting each ranking and determining which to pursue. Even if you only submit to a…
Your online reputation can make or break your law firm’s search engine ranking. While traditional SEO tactics like keyword optimization and backlinking remain important, search engines now heavily weigh client reviews when determining which law firms deserve top positions in search results. Reviews signal trust, credibility and actual client satisfaction to search algorithms. At Berbay…
Your law firm’s online reputation can make or break your ability to attract new clients in today’s digital-first world. While 87% of prospective clients research law firms online before making contact, many firms struggle with maintaining a consistent, positive digital presence that accurately reflects their expertise and professionalism. Building a strong online reputation requires strategic…
Most likely, your first answer to this is no. And I’m not here to sell you bus bench advertising; however, it’s interesting to me that professionals – with the exception of perhaps residential real estate agents – immediately jettison certain marketing tactics, such as bus benches and billboards. In the not too distant past, it…
Public Relations, like most industries, is guilty of using its own jargon and acronyms. While some of these terms may be obvious, (PR is short for Public Relations) others may be less clear. If you’re working with a public relations or marketing professional, it’s helpful to understand what they mean if they happen to slide…
Studies have shown that people generally remember only about 10 percent of what they hear and 20 percent of what they read, but they remember up to 80 percent of what they see. That is compelling evidence if you’re considering adding Instagram to your law firm’s social media marketing strategy. However, there are plenty of…
Media coverage can be a boon to law firms in terms of elevating exposure and building credibility. Being quoted or profiled in the media can introduce your attorneys and firm to audiences who may be unfamiliar with your particular expertise. Likewise, providing an interview with the media can reinforce to existing clients and referral sources…
Most law firm public relations strategies are founded on media coverage, but what type of press is best? With so many TV stations, newspapers, trade publications, magazines and other outlets to choose from—all ranging from local to national—it can be hard to determine where to focus your efforts to see the greatest ROI. The truth…
