Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses having such a hard time finding talent? While we don’t have the answers as to why the talent pool has seemingly shrunk, we do believe it’s time to reassess your…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s…
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations (PR), social media, speaking engagements, search engine optimization (SEO) and more. The fact is everyone would be right because there’s a lot that falls under the marketing umbrella. While these are all distinctive aspects of marketing, they are also very much intertwined. Marketing doesn’t exist in a…
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If done right, not only can it generate increased revenue for a law firm, but it can also deepen relationships with clients by addressing more of their needs. It seems like an obvious and easy strategy to expand business,…
Search engines view backlinks as digital endorsements, making them one of the most powerful ranking factors in determining where your law firm appears in search results. Quality backlinks from reputable websites signal to Google and other search engines that your content is trustworthy, authoritative and valuable enough for other sites to reference. At Berbay Marketing…
Effective keyword research forms the backbone of successful law firm SEO (search engine optimization), determining which potential clients find your website when they search for legal services online. Without proper keyword targeting, even the most well-designed law firm websites struggle to attract qualified traffic from search engines, leaving valuable business opportunities on the table for…
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a law firm or legal marketer, that number makes your head spin as you think about vetting each ranking and determining which to pursue. Even if you only submit to a…
Your online reputation can make or break your law firm’s search engine ranking. While traditional SEO tactics like keyword optimization and backlinking remain important, search engines now heavily weigh client reviews when determining which law firms deserve top positions in search results. Reviews signal trust, credibility and actual client satisfaction to search algorithms. At Berbay…
