Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one. A press conference is an opportunity for your attorneys and potentially others you designate – your client, a prominent individual involved in the case, or others impacted by the…
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketing and hire an agency like Berbay, or hire an in-house marketing person?” It’s a great question and like most great questions, there is no one-size-fits-all answer. The answer will change…
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between this and what Berbay does, which is send a press release to a targeted media list (aka earned media). While we’re not newswire experts, after decades of public relations experience, we…
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses having such a hard time finding talent? While we don’t have the answers as to why the talent pool has seemingly shrunk, we do believe it’s time to reassess your…
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate…
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s…
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations (PR), social media, speaking engagements, search engine optimization (SEO) and more. The fact is everyone would be right because there’s a lot that falls under the marketing umbrella. While these are all distinctive aspects of marketing, they are also very much intertwined. Marketing doesn’t exist in a…
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If done right, not only can it generate increased revenue for a law firm, but it can also deepen relationships with clients by addressing more of their needs. It seems like an obvious and easy strategy to expand business,…
Search engines view backlinks as digital endorsements, making them one of the most powerful ranking factors in determining where your law firm appears in search results. Quality backlinks from reputable websites signal to Google and other search engines that your content is trustworthy, authoritative and valuable enough for other sites to reference. At Berbay Marketing…
