Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes in different forms – fear of being an expert, imposter syndrome, fear of being misquoted, etc. – all very common reactions when speaking with the press. Luckily, no matter how your fear manifests itself, we’ve…
What does it take to get a coveted Chambers and Partners ranking? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious and sought-after than others. Chambers and Partners is among those at the top. Yes, we’re here again – the start of Chambers season with submission deadlines due from…
Google’s E-A-T framework—Expertise, Authoritativeness and Trustworthiness—has become a critical ranking factor that directly impacts how law firms perform in search results, particularly for legal content that affects people’s financial security, safety and well-being. Search engines apply stricter evaluation standards to legal websites because poor legal advice can have devastating consequences, making it essential for law…
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and more. However, most people make the mistake of assuming everyone on your list opens your newsletter and cares about…
Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fewer than 8% of pitches become stories. Despite these low percentages, you shouldn’t shy away from seeking press coverage as it comes with significant marketing benefits. Being quoted by an…
Your law firm’s website may be beautifully designed and filled with compelling content, but if it doesn’t appear in search results when potential clients need legal help, you’re missing countless opportunities to grow your practice. Every day, people in your area search for legal assistance online, and the firms that understand search engine optimization capture…
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many states, this is a requirement by the State Bar, not just tradition. Recently, some states have loosened their requirements, and law firms are responding by transitioning from the…
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one. A press conference is an opportunity for your attorneys and potentially others you designate – your client, a prominent individual involved in the case, or others impacted by the…
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketing and hire an agency like Berbay, or hire an in-house marketing person?” It’s a great question and like most great questions, there is no one-size-fits-all answer. The answer will change…
