“How much money should I spend marketing my law firm?” It’s the age-old conundrum that keeps managing partners and marketing leaders up at night — the riddle wrapped in a mystery, sprinkled with a touch of the unknown. The perfect law firm marketing budget is never truly finalized; much like Google’s evolving algorithms, it shifts…
Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across generations. Understanding how different age groups seek out news can be beneficial for professional service firms looking to get in front of new markets or stay engaged with a particular audience. We have analyzed the…
Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major societal shifts – all of which have had a profound impact on the legal industry. The firms that weathered the storm are now wiser and know that preparedness and legal foresight are key. What…
It’s easy to think that your firm must have a profile on every major social media platform to be successful, but the truth is, you don’t. Finding out where your target audience spends their time is the first step in establishing a presence and cultivating relationships with potential clients or referral sources. Each social media…
Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while fostering a culture that values business development efforts. Many law firm leaders bemoan that some of their attorneys are not actively contributing to key firm efforts, like business development, client retention, marketing, etc. The attorneys…
Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes in different forms – fear of being an expert, imposter syndrome, fear of being misquoted, etc. – all very common reactions when speaking with the press. Luckily, no matter how your fear manifests itself, we’ve…
New law firm awards and rankings seem to pop up every year, with some being more credible, prestigious and sought-after than others. Chambers and Partners rankings are among the most coveted. As an independent publisher, Chambers and Partners ranks top law firms and lawyers in the U.S. and globally for its annual legal directories. The…
If your firm publishes anything online — practice-area pages, attorney bios, blog posts answering the questions clients actually ask — Google is judging that content against a higher standard than it applies to most of the web. That standard is E-E-A-T, and for law firms it isn’t optional. Legal content sits squarely in what Google…
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and more. However, most people make the mistake of assuming everyone on your list opens your newsletter and cares about…
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