To Post or Not To Post: Should Your Firm be on Social Media?
With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media. Does that mean you must be active on all of the platforms? If not, which platforms should you spend your time and marketing dollars on? We are here to answer that question. It Depends on […]
How B2B Companies Can Harness the Power of the Internet
Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, […]
Fine-tune Your Marketing With Social Media Ads
As social media continues to grow in popularity, so do social media ads. Facebook ads began several years ago with the launch of Marketplace, which allowed users to post free classified ads. Shortly after, both Facebook and LinkedIn gave users the option to place paid ads. Many times, website ads can be a shot in […]