Three Mobile Engagement Tips for Professional Services Firms
Are your social media followers engaged? If your firm is using Twitter, they may not be. According to comScore, the average Twitter user spends less than three minutes a day using the platform’s mobile app—and that number is only continuing to fall. Mobile users are spending their time on Pinterest, Instagram, YouTube, Snapchat and, above […]
7 Characteristics of High-Quality Content
At Berbay, we talk a lot about the importance of content. And it’s not for nothing: content marketing is a proven tactic that’s still growing in popularity among legal marketers. We always say that content needs to be high quality, but what exactly does that mean? Aside from being well-written, accurate and free of […]
What’s Hot and What’s Not in Legal Marketing
During the panel “What’s Now & What’s Next for the Legal Press,” hosted by the Legal Marketing Association, panelists discussed the top trends in legal media as well as tips for PR professionals trying to put their best foot forward to get coverage from reporters and editors. The expert panel included Jenna Greene, Editor-Columnist of […]
5 Law Firm Marketing Investments You Should Be Making
Shockingly, many law firms admit to having virtually no marketing budget, staff or strategy—and that’s a serious mistake. Expecting your firm to grow without investing any effort into marketing is like expecting to win a case without any preparation. Don’t know where to start? Here are five areas where you should be putting your marketing […]
Marketing Dos and Don’ts for Financial Firms in Crisis
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent market any less nerve racking. When your firm is facing a market crisis, you can leverage time-tested PR tactics to minimize damage and calm investors’ fears. Below, find five […]
Writing to Win: The Value of Nominations
One of the most valuable tools in indicating your effectiveness within the legal landscape is the number of winning nominations that can be attributed to your law firm. In a recent Legal Marketing Association meeting, Cheryl Bame of Bame Public Relations moderated a discussion with panelists Julie Fei of O’Melveny & Myers LLP, Greg Mitchell […]
Writing What Clients Want to Read: Three Tips for Writing a Great Attorney Bio
With 74 percent of clients visiting a law firm website before taking legal action, it’s critical that your website is a fine-tuned marketing machine. Your biography is one of the first places clients look for information about you, and since you have complete control over it, it’s one of the most useful tools you have. […]