Capturing Value on Invoices
Invoicing for services delivered can be an arduous task for any professional services firm regardless of its size. While the invoicing process is often tedious, there is a tremendous opportunity to use invoices as a marketing tool to demonstrate the value you bring to your clients. This is especially true in the legal services industry, […]
Content Marketing – Easier Said Than Done
According to reports on North American B2B Content Marketing conducted by the Content Marketing Institute and Marketing Profs, 8% of public relations and marketing companies are effective at content marketing. Only 35% actually have a documented content marketing strategy, yet 54% complain about not having enough engaging content. A higher percentage of companies complain about […]
Marketing ideas from an unusual source: Artists who don’t think about marketing
In my travels, I have discovered that good ideas for marketing and public relations can develop anywhere. I recently attended the annual conference of the Society of North American Goldsmiths this year in Boston. You are correct if you imagine that the SNAG conference at first doesn’t look like a typical gathering of lawyers, CPAs […]
You Are Not Who I Thought You Were
Let’s face it. Aging isn’t always fun. Our hair turns gray or falls out, we develop wrinkles, and our health begins to deteriorate. That is life, and there is no way around it. The online world often serves as a platform for older professionals to portray a younger version of themselves because of the privacy […]
Digital Marketing: The Next Generation of SEO
“Reinvention” is the word being used to describe the next generation of Search Engine Optimization (SEO), with a heavy emphasis on strategic thinking, rather than quick tips and tricks. The thinking behind SEO strategies and the way we approach them is changing. The biggest shift in thinking occurs in our marketing strategies. Instead of asking […]
The Marketing Melting Pot: Every firm member has a role to play in marketing
As Independence Day, America’s greatest holiday, comes and goes, we are reminded of all the freedoms we have. America is truly a melting pot of different people, styles and theories all mixed together. The same can be said for professional services firms, where you have varying levels of expertise, ideas and beliefs melded together to […]
The Five S’s of Successful Web Design in 2015
You don’t have to run a marketing firm to know how to design your professional service website, but it is helpful to keep on top of current trends. With consumers drifting away from desktop computers to more convenient, interactive mobile devices, it is important to design your website with the below trends in mind. Here […]