Extra, Extra! Read All About It!
In an overly cluttered marketplace, it has become increasingly more challenging to gain people’s attention, whether it’s that of a prospect or your colleagues. Be it a newsletter, firm brochure or website copy, it’s time to go back to the basics to determine what draws people to a story or at least catches their eye. […]
Turning Bad Yelp Reviews Into…Advertising Campaigns?
“When life gives you lemons, make lemonade!” Wise words. This is exactly what Longman & Eagle – a restaurant in Chicago – did with what most people would believe is a reputation-hurting one-star Yelp review: “OK. First things first! It’s dark, gloomy and noisy. Who wants to eat in that kind of atmosphere? Second. Who […]
Rapport = Repeat Business
I needed to get a gift for a baby shower happening in a few days. Having previously shopped at a particular children’s boutique, I knew they had really cool merchandise, as well as very helpful salespeople. I walked in and told the woman exactly what I needed, my budget and limited timing. She asked me […]
In-Tune Marketing
How often do you get a song stuck in your head that you don’t particularly like? What about a funny radio commercial you recite throughout the day? It is a fact that most Americans, particularly in metropolitan areas such as Los Angeles, spend a lot of time in the car. In fact, half of all […]
Every Opportunity Is a Networking Opportunity
I was riding in the elevator from the parking garage to my networking event with a man wearing a name badge similar to the one I was wearing. He asked if I was attending the same networking meeting as he was. Although I was not, it got us talking about the group he was involved […]
Finding Professional Inspiration Outside of Your Industry
The power of networking within your industry is obvious, and undeniable: Regularly communicating with colleagues, clients and promising prospects is an excellent way to keep your name on everyone’s mind and generate new leads. As professionals, we focus intently on developing relationships with those in our business circles – those with opportunities for growth and […]
Who is Avvo and Why are They Saying These Things About Me?
Several colleagues were surprised to hear that I attended Avvo’s recent Lawyernomics Conference in Las Vegas, with the intimated wonder that I would give it this much credence. Avvo is a consumer-focused website that allows users to search for lawyers who receive a numerical rating based on experience, accomplishments and reviews by clients, colleagues and […]
As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel – The Recorder
With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas.
Published: The Recorder
By: Sharon Berman
Are You Sharing Information at the Right Time?
With the flurry of social media platforms available, it can be a difficult and exhausting task to keep up. While scrolling through my LinkedIn feed, I came across a post highlighting the best times to share on Facebook, Twitter, LinkedIn, Google+ and Pinterest. This reminded me of the many studies I’ve encountered, many of which […]