*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement…
Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious, and sought-after than others. Chambers and Partners is among those at the top because they have built a reputation for their high degree of selectivity with only 2% of U.S. law firms getting…
What does it take to get a coveted Chambers and Partners ranking? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious and sought-after than others. Chambers and Partners is among those at the top. Yes, we’re here again – the start of Chambers season with submission deadlines due from…
Your law firm’s website may be beautifully designed and filled with compelling content, but if it doesn’t appear in search results when potential clients need legal help, you’re missing countless opportunities to grow your practice. Every day, people in your area search for legal assistance online, and the firms that understand search engine optimization capture…
The business world talks endlessly about generational differences in the workplace. How each generation likes feedback. Where they prefer to work. How they communicate. Whether dress codes matter. But there’s another less discussed area where generational differences can create tension: marketing. Marketing can force a lot of uncomfortable questions. How much do we spend and…
AI may have dominated the conversation in 2025, but it wasn’t the only shift forcing firms to rethink how they approach marketing and public relations. The continued shrinking of newsrooms, escalating advertising costs and heightened reputational risks were just a few of the issues impacting how professional services firms build visibility and credibility. As the…
“If you get me in front of the prospect, I can close them.” We hear this all the time. But if speaking engagements aren’t part of your marketing mix, you’re leaving business on the table. Speaking is one of the fastest ways to show off your expertise, build trust and connect directly with decision-makers and…
If you haven’t paid much attention to Substack or wrote it off as another platform that wouldn’t gain traction, five million paid subscribers and nearly 74 million site visitors say otherwise. And perhaps most telling, Substack received more site visits than The Wall Street Journal and CBS News this past June. What began as a way…
When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not leveraging former employees to create lasting relationships, you’re overlooking a prime source of referrals and potentially new business. A corporate alumni network – employers who maintain a relationship with their ex-employees – historically functioned as…
