Sharon was deeply respected by clients and colleagues not only for her business acumen but also her pioneering spirit and commitment to success. Her visionary leadership style, combined with a keen understanding of how to market professional service firms, set a standard in the industry and helped shape the careers of countless professionals. She fostered a culture of excellence at Berbay that continues to guide the firm today. Moreover, her tremendous generosity, humor and lovable quirks left a lasting imprint on the Berbay team and are missed in her absence each day.
Throughout her career, Sharon was a prolific writer, speaker and networker. A longtime ProVisors member, she led the West LA group for more than a decade. She also served on the editorial board of Marketing the Law Firm and the California Society of CPAs State Marketing Committee. In 2018, Sharon launched and hosted the Law Firm Marketing Catalyst podcast, which published more than 100 episodes through 2023, featuring thought-provoking conversations with legal marketing experts.
Prior to founding Berbay, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey and Arthur Andersen. She obtained her MBA from USC and her undergraduate degree from UCLA. Sharon also taught Marketing Plan Development at UCLA Extension for many years.
While Berbay was Sharon’s “baby,” she had other passions—the arts and jewelry. She was an avid jewelry collector, studied for her GIA Graduate Gemology diploma, wrote and spoke on related topics, and sat on numerous boards. Well-known in professional services marketing, Sharon became equally well-known in the antique art community.
Speaking Engagements
- Creating Visibility On Steroids, The Secret Sauce Marketing Tastings Podcast
- Hot Takeaways from the 2019 Legal Marketing Association Annual Conference webinar
- Branding and Marketing Your Law Firm, OCBA Solo Practitioner/Small Firm Section Meeting
- Cliff Notes™ from the 25th Annual Marketing Partner Forum webinar
- How to Be Great in Law, Leadership & Legal Marketing: Insights from LMA’s Southwest Region Conference webinar
- 8 Keys to Riding the Wave of Change: LMA Continuing Marketing Education Conference Recap webinar
- Marketing Reset: 5 Steps to Repower Your Mid-Year Marketing webinar
- Developing Integrated Marketing Strategy, Legal Marketing Association Panel
- Highlights From the 2017 Legal Marketing Association Conference webinar
- Marketing Jargon Demystified webinar
- Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference webinar
Publications & Awards
- Top 100 Leading Legal Consultant & Strategist by Lawdragon
- “You’re Not Old- Why Should Your Marketing Be?” Thought Piece
- “Marketing in the Moment” White Paper
- “How to Be Your Own PR Firm” White Paper
- Helping Experienced Attorneys Find a Digital Voice, The Recorder
- What Kind of Marketing Help Do You Need?, The Recorder
- Facets of Marketing, The Recorder
