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Law Firm Marketing Case Studies

Leveraging Firm’s Sponsorships Yield New Client Base

A personal injury law firm wanted to position itself as the leading law firm for bicycle accidents in California. The firm and its attorneys are long supporters of many cycling organizations that promote bike safety and hold various biking races yet, their support was not being fulfilled to their optimum. Berbay conducted extensive research to reveal all of the marketing opportunities that the firm was missing out on, including bylining articles for the organization’s newsletter, promoting the firm at various cycling events, leveraging the organization’s strong social media presence and more. As a result of Berbay’s tenacious follow up, not only did our client gain increased visibility in the biking community, but obtained two new clients from our efforts.

International Media Coverage Lands Face-to-Face Meeting with Target Audience

U.S.-based real estate private equity firm sought to create familiarity among investors in the Middle East. Berbay secured several interview and article opportunities in real estate and business-focused Middle East publications. As a result of one of the published articles, our client was contacted by an investor in the Middle East requesting a meeting to discuss their services.

Capitalizing on National News that’s Not Your News

Sometimes when there is no “firm” news, we leverage national headlines to garner visibility on topics that our clients should be commenting on. Working quickly to take advantage of a national headline, we prepared talking points that we pushed out to the media (same day) on a recent national news story which directly aligned with a plaintiff law firm’s practice area. We obtained more than a dozen interview opportunities with media that wanted to speak with our clients about their particular expertise as it related to the widely-publicized news story. The media coverage landed our client two cases.

Boutique Doesn’t Mean You Don’t Deserve National Recognition

A litigation boutique struggled to make a name for the firm nationally. Although the firm had a strong local presence, it was a challenge competing against big firms that practiced in the same areas. After brainstorming on strategy, we identified an area that differentiated the firm – international divorce. By positioning our client on the forefront of this niche area, we were able to secure a spot on a prestigious legal list that was mostly dominated by big firms. Not only did we level the playing field, but we helped generate the national buzz the firm was seeking.

Dusting Off a Decade-Old Presentation Generates New Business

A receivership firm had an old presentation on the fundamentals of receiverships for attorneys. We revitalized the presentation and obtained accreditation with the State Bar of California so that our client could present in-house to law firms – one of the firm’s main sources of business. We obtained more than a dozen presentation opportunities. Although this was a success in itself as it allowed our client to get directly in front of prospects, about one year later, our client obtained a new client from an attorney presentation. This attorney continues to refer business.

Capturing the Attention of General Counsel

General Counsel can be a very elusive group to get in front of. Our client faced the challenge of getting in front of this target market to grow the firm’s business. Berbay developed several timely and relevant Continuing Legal Education presentations for the firm to give in-house at technology and health care companies throughout California. As a result, one of the companies retained our client for a piece of business aligned with the presentation, and many other companies called upon the firm’s expertise following the presentation.

Securing Placement on Prestigious Ranking Lists

A partner of a well-known personal injury firm expressed dissatisfaction at always seeing his peers and competitors quoted in the media and included on prestigious legal lists. Unfortunately, due to his busy schedule and a flourishing practice, he never had time to focus on marketing efforts. Using very little of our client’s time, Berbay obtained media coverage for numerous high profile lawsuits and obtained one of his most desired nominations – “California Lawyer of the Year”.

Woman-Owned Engineering Firm Generates Tremendous Buzz in Industry

The woman owner of a civil engineering firm wanted to increase name recognition for her professionals and raise the profile of the company. Berbay secured a placement for the firm’s young professionals on Engineering News-Record’s “Top 20 Under 40 List”, as well as a magazine cover and feature for the firm in a prominent industry publication, articles and interviews in various industry and local business publications.

Damaged Online Marketing Campaign Turned Around to Generate Leads

A national elder abuse law firm didn’t have the time to devote to managing the online marketing company that handled its search engine optimization and pay-per-click campaign, and questioned the value it had received. When Berbay was brought on board along with a new online marketing company, we took full charge of the campaign to bring it back up to speed and clean up the extensive damage the prior company left. Through our efforts, the firm has developed a more cohesive content strategy and has, on average, generated around five leads per month through their website.

Website Face Lift Elevates Firm’s Online Presence

A professional liability firm had an outdated website. Berbay developed a comprehensive action plan to revamp and reinvigorate the whole site without completely tearing it up and starting over. From a refreshed Home page, to professional headshots and punchier copy, the firm was able to level the playing field with its competitors and ascertain that their website reflected the high caliber of work they provided.

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