Are you puzzled by the proliferation of social media? Want to know how you can make it work for your business?
We work with clients to harness the power of social media, strategically integrating it into your overall marketing plan so that it expands your visibility and credibility in your target markets. Whether you are a professional services firm – law, financial services, real estate, A/E/C – or a business marketing to other businesses, we can develop a focused social media program, which may encompass:
Blogs – Blogs can be a powerful vehicle for demonstrating your expertise and sharing knowledge. They can also contribute to higher search engine rankings. To be effective, however, thoughtful posts need to appear consistently.
LinkedIn – For professionals, LinkedIn is the top priority when it comes to the ever-increasing range of social media sites. LinkedIn profiles come up high in search engine results and may be the first information a prospective client encounters when conducting due diligence.
Facebook – For practice areas with a general consumer bent lending themselves to Facebook, we develop and regularly update Facebook business pages and individual profiles.
Twitter – We incorporate Twitter into our clients’ communication plans to position them in-line with current news topics and to develop a strategy that highlights their expertise and builds a succinct online audience.